Posts Tagged ‘speaker’
10 Secrets to Write Your eBook Like a Winner!
You already have what it takes to write your first e-book. And like other winners you can create or increase your passive income stream each month. Your winning competitors wish you would never discover these secrets.
You may be asking “What if I don’t have the mind of a techie?” You can still write your winner e-book and start earning in a few weeks. Start by solving your readers’ problems using your expert knowledge. You know the articles and reports already in your files. Expand one of your articles or speeches into a short book by adding a short story or some practical how-to steps.
If you want to increase your present book income or just get started now, read these ten secrets and apply them:
1. Secret One.
Write a short e-book first to test your market. I know short doesn’t mean the same thing to every person. For e-books, let’s agree 10-90 pages is short, even 5-27 sounds less intimidating. Your future customers are busy and usually download only the pages they want at the time.
Make your e-book simpler, shorter, and punchier than your print book. Shorten your sentences, stories and analogies. Your winner format will include a strong heading (question) your reader needs answered and the answer. This winner formula presents the problem and solution quickly without a lot of words.
2. Secret Two.
Focus on one topic in your book. It’s a known fact bestsellers focus on one main topic. Focus on one topic then write each chapter to support that subject. When you overload your reader with information, you come across as disorganized, wordy and flat. Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your reader.
3. Secret Three.
Brand yourself, your business and your book. Think about the greatest benefit that you offer through your book or service. Consider your book and chapter titles. Now think about your keywords and headings on your website. Do you see a repeating word that stands out? For example, the book “Win With the Writer Inside You” the author threads some form of “win” throughout her materials. Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same. For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on.
4. Secret Four.
Get a professional editor and/or book coach. Yes, its o.k. and you should get feedback from family, friends, local writing group, etc. But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill. Copy that appeals to the emotions of your reader sell your books. Your future customers want word pictures that they can respond to with their emotions.
5. Secret Five.
Target and get to know your audience. Let’s face it not everyone will want to read your book. Most newbie authors think up what they feel is a great product; spend tons of time and sometimes money looking for people to buy it. Instead match your expert knowledge with an audience you can serve. Consider their needs, problems and how you can help solve them. Business people are a hot audience right now. They are hungry and willing to buy what will improve, make profitable their life and business. Right now think of one to three preferred audiences in your area of expertise. Then write the book your customers will be looking for.
6. Secret Six.
Automate your business. Don’t get frustrated if you are a non-techie, like me. You can do it. Take your time or at least decide to learn at your own pace. Years ago, the author knew very little about the internet now she owns many websites. She has published 5 inspirational e-books and several on internet marketing and e-book writing/publishing at the time of this writing.
Write your e-book quickly but offer a quality product. Aim to give your customer more than they have asked. Market your book on your site, on the site of others, everywhere basically. A good place to start is eBay or Booklocker. Don’t forget to offer your e-book for sale through an 800 number. Ureach is an excellent service 888-506-7790. Setup a download link for people to access your product. Consider Paypal, Clickbank and/or 2Checkout and/or your own merchant account for offline purchases to offer your customer choices. They will reward you by choosing one.
Whenever you are ready, think delegation, delegate some of your work to a computer assistant. For some perfectionist (not me) delegation may sound like a dirty word. Contact your local high schools and technical schools where bright techies live. The expense is low in comparison to the results you can gain.
7. Secret Seven.
Sizzle Your Title. Your title may well be 90% of the pulling power for your book. An excellent title is short. The top titles are benefit driven. Don’t forget to heat them up with emotion. Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of “How to Write an E-book” the author chose the title “Ten Secrets to Write Your E-book Like a Winner.” She quantified change, sparked interest and branded her title.
Have a meeting of the minds with friends or associates. Let them help you choose the best title from the list. Find out which will make them pull out $15-20 or more to buy your book.
8. Secret Eight.
Leverage Your Sales Potential. Think for a moment about the valuable knowledge that you have packed into your e-book at $20 a sale. Remember the principle “Divide and conquer” Web users love chunks of information. To leverage your sales conquer and divide your e-book into an e-course. With minor revisions, you can set your book up as a how-to course or mini-course. In the e-course format you can double your price and up. Don’t forget to bundle several lower cost e-books and offer a discount. At one of the author’s sites she sells 2 e-books for 20.00 separately, bundled she sells them for $30.00
9. Secret Nine.
Add bonus value to your e-book. When you add bonus value (2-4 how-to lists, articles, special reports, sample chapter or mini-course) at the end of your e-book document, you increase its value. Many (author included) will buy for the bonuses alone. Most people love bargains and valuable free stuff. Everyone is looking for original but useful information. Implement this secret of bonuses and watch your subscriber rate and sales go up.
10. Secret Ten.
Market before, while and after you write. Most writers want to avoid marketing. I overheard a writer saying, “I wrote the book. Why should I have to market it too?” Whine, whine?No really as you know marketing can be hard work. From my marketing friend Judy Cullins there are seven hot selling points that will make it much easier: Put marketing into each chapter title, each chapter’s questions you will answer, rough draft of e-book’s back cover (sales letter), the one-minute tell and sell, targeting your audience, thesis, and table of contents. You can implement these before you write a single chapter.
It’s faster to write an e-book if you know how. People surf the net daily looking for practical information and knowledge that you have. Don’t let your ideas, knowledge and expertise fade away. Put it to work for you in an e-book. Remember, if you need help contact a professional book coach or take an e-course to inform yourself.
©Earma Brown, 10 yr. Entrepreneur, Author, Speaker, Empowers entrepreneurs and writers to realize their book and web dreams
eBk: Win with the Writer Inside You
P.O. Box 111046, Carrollton, Texas 75011-1046
http://www.writetowin.org
earma@writetowin.org
877-846-9908
Free eZine: Web Wit – webwit@writetowin.org
Do Organizations Serve Us Or Do We Serve Organizations
We have seen an erosion in the confidence that society has in organizational leadership and its integrity recently with the numerous accounting scandals that have become public.Clearly this has led to the demise of several large organizations. In performance terms it is obvious that erosion of leadership integrity is not good for business.
The integrity that exists within an organization either lives or dies with the mission statement and underlying values around which an organization functions. Often the mission and values focus on such things as organizational performance, customer service, quality products, profit goals etc. These are then used as guiding posts and navigational aids to lead and inform leaders and employees at all levels within the organization.
Effectively, individuals then have to “integrate” themselves within the organizational directive in order to survive there. The organizational mission becomes an overarching theme in the lives of these individuals whether or not it is truly aligned with their own values and purpose in life. Of course most individuals are not in the habit of considering their values or purpose in life so they are only too happy to adopt someone else’s in order to stem the inner feelings of insecurity that arise from not having their own.
The organization then becomes a species in its own right and the individuals working within it have to alter their own values and purpose if they hope to remain a part of it. The problem arises however with the fact that organizational mission and values are often not aligned with basic human values. A clear example of this relates to the increasing number of hours that individuals find themselves working in a week and the increasing incidents of burnout related illness. Truly, I think anyone would say that this is not what he or she desires.
So the organization has become an entity that runs individuals lives rather than a means for individuals to achieve their purpose in life. They serve the organization not the other way around. But wait a minute here, isn’t an organization a “human” construct meant to further our goals, desires and purpose in alignment with our basic human values? After all don’t we want to do something in life that gives us joy, happiness, peace of mind, that helps us expand our creative potential in meaningful ways, that furthers the quality of our lives and the lives of others on this planet and that protects our environment? Have we therefore given up our power to an entity that doesn’t represent us? Is it possible to restore our rightful place in this equation and return the organization back into an instrument (or perhaps more accurately a process) that serves human values and humanity in general?
If we come back to the issue of integrity it becomes clear that the integrity, that is the “survival”, of the organization has become the imperative, not the integrity, that is the “wholeness”, of the individual. Notice that I have used the concept of integrity in two different senses here. The individual loses her/his sense of wholeness by repressing his/her basic human core values, effectively “cutting off” important parts of themselves. This repression often occurs out of fear of not surviving and effectively is an unconscious way of “lying” to oneself about what is truly important to that individual. The behavior of lying to oneself is about being “dishonest” with ones’ self or losing one’s integrity or wholeness.
At this point one might ask, is trying to survive not a basic human value? Well I might say that if given a choice an individual would rather “live” than just try to “survive”. Yet because the fear is so powerful most of us have even lost a sense of what it means to live. The idea of survival has a negative feeling attached to it for most people. It’s a feeling of just getting by and for no other purpose. It begins to feel like a meaningless exercise. Living however feels more positively motivating and full of potential. It in fact encompasses most of the human values for joy, peace of mind, creativity, etc. that I mentioned earlier.
Now if you follow me so far I think you are beginning to see that the problem of integrity has something to do with how we as individuals have been conditioned to react out of fear throughout our lives. It is clear that there is a lot to be afraid of as we are growing up in an uncertain world. It is this accumulated fear that we carry around that ultimately undermines our integrity (sense of wholeness and sense of personal honesty) in the long run.
Coaching for Organizational Integrity is about restoring our sense of wholeness and sense of personal honesty. This will allow us then to have the awareness of what we truly desire for ourselves and possibly enhance our courage to pursue it. Its premise rests on the observation that our conditioned responses to life long trauma become associated with limiting negative beliefs about others our environment and ourselves. Below is a short example of an exercise that I have used with individuals in my coaching practice to help them go beyond internal limitations to a place of greater awareness and self determination
Example:
A sales executive selling water treatment equipment is under pressure to meet his sales quota for this month. The economy is in a slump and he knows he will be unduly pressured to explain why his performance is slipping. He generally likes his job and has felt that his mission in life has been to help improve the environment and offer customers a product that they will truly get health benefits from. But under recent pressure he has started to doubt his sales abilities and this has inhibited him from being his normal ebullient self. He has started to have fears of failing and worries that he might get fired if he doesn’t meet his monthly quota.
Analysis of Situation:
There are a number of beliefs that this individual is unconsciously entertaining that need to be addressed:
1. His doubts about himself suggest that deep down he “doesn’t believe that he is capable of succeeding”. This is evident because if he knew with certainty that he could succeed doubt about this would never arise.
2. His fears of failing suggest that he ” believes he could fail”. This is evident because if he knew with certainty that he would never fail this thought would never arise.
3. The worry suggests he “believes the quality of his life would be made worse with failure to meet his quota”.
Now from the standpoint of integrity the highlighted beliefs clearly are not doing him any good. They are causing him to turn against himself; they create anxiety, confusion, inhibition, and ultimately reduced performance. We therefore have an individual who is “disintegrating” not one who is “integrated” or “whole”. So why would anyone accept these negative statements to be true?
Well over our lives we unconsciously learn to accept such negative beliefs about ourselves based on the failed experiences we have had. Rationalizations form around these negative beliefs and anchor them in our minds, whether we want them there or not. Let me illustrate:
1. The negative belief ” I don’t believe I can succeed” is held in our unconscious by the rationalization: ” Well if I believe this then I will work harder and I will succeed”.
In other words we unconsciously come to believe that this negative belief actually “helps us to succeed”.
2. However when we look at the evidence the belief ” I don’t believe I can succeed” actually ushers in self-doubt, anxiety, fear, confusion, inhibition all of which ultimately lead to reduced performance and potential failure. There is no success in this picture.
3.The rationalization “Well if I believe this then I will work harder and I will succeed” is actually a “lie” we choose to accept as truth. By doing so it anchors the negative belief in our minds and makes us susceptible to its ravages.
It is possible to make individuals aware of their negative beliefs and the rationalizations that anchor them. Additionally through a simple exercise, known as the Mind Resonance Process?, it is possible to permanently release this kind of unconscious material. This allows individuals to live with a greater sense of freedom in alignment with their own true values and desires. This freedom leads to enhanced motivation, joy, creativity and performance. The result is a more ” integrated”, “whole” individual. Such an individual is living, and working, from a place of power, creativity, joy, passion, etc. Clearly this is the kind of person any organization would value.
Some of the benefits to the organization are increased performance, increased productivity, and a greater creative resource in employees fostering continued innovation. As employees become integrated in this way they will more effectively help shape the organizational process in ways that will make it serve the real needs of others in its environment.
Copyright© 2005, Arrizza Performance Coaching Inc., All Rights Reserved
Nick Arrizza MD, Presidient & Founder of Arrizza Performance Coaching Inc.,is an Organizational Psychiatrist, Executive, Life & Leadership Coach, Stress & Performance Researcher, Speaker and Workshop Leader. He has developed powerful tools known as the Mind Resonance Process? which he uses in his practice to enhance individual and organizational performance. He can be contacted through his Web Site at: http://www.telecoaching4u.com
How To Become A Polished Public Speaker In Just One (1) Day
The fear of speaking in public ranks right up there with the fear of death. I had the same fear myself until I was chosen to be an electronics trainer for the Air Force. It was only then I realized just how afraid and lousy at speaking I really was. I went to my first day of the 8 week training course excited and looking forward to learning a skill that many have never mastered. I soon found out I was really terrible and needed a lot of practice.
Practice? Yes, that and knowledge are all it takes to become a really great speaker in a very short time. I even have the first video they made of my very first speech. I still look at it sometimes when I need a good laugh. I was talking about investing in the stock market, and my hands did pretty much whatever they wanted. My hands decided, for some weird reason, to perform something known well among speakers as the “fig leaf”.
Remember Adam and Eve? They were supposed to have worn fig leaves. Because I did not know what to do with my hands during that first speech, my hands decided for themselves to cover my crotch, clasped together with white knuckles. Geez, how embarassing. I never did that again while speaking!
I told you this story so you can laugh along with me. I also wanted it to help you understand some of the basics about becoming a great speaker.
1. Practice your speech over and over. There are several good reasons for this. The first reason is time. There’s nothing worse than “going over” the time limit your client gave you. Another good reason is to find out if you really know the material you’ll be talking about. Video taping yourself will show you mountains of improvement that must be done!
2. Write your speech out completely on paper first. While practicing (in front of a mirror always), slowly get away from “reading” your speech to just talking about it. Eventually, as you memorize what you’re going to say, you won’t need notes.
3. Always stand with your body (especially your mouth) facing the audience. This will feel strange at first, because your initial inclination will be to turn away from them. If you are using a presentation board or whiteboard, make sure that you write, then turn around and talk to them about it. Point to it with a pointer while facing them and speaking. So many speakers go to write on a board and end up talking to the board!
4. Your hands should exercise natural gestures while you’re speaking. Don’t flail your arms around or play “pocket pool” with the change in your pockets. Avoid nervous gestures like playing with your tie, or twisting your hair, waving a pointer around, or rubbing your nose. Speaking first in front of a mirror will help you avoid these later. While looking in the mirror, watch what stupid, nervous things you tend to do and be very aware of them always.
5. When you see your audience start to yawn or begin squirming, get your jokes ready. If you’re a natural comedian, you will be able to come up with one on the fly. If you’re not a natural comedian, have a couple of your favorite anecdotes ready to tell when they are needed.
6. Watch the audience closely. They are the most important element in your speech. If you have to, pick one person out and ask them questions to make the speech more interesting.
7. Speak with a voice that is neither too low, too high-pitched, or just plain monotone. Inject tone in your voice in every sentence. Practice this in front of a mirror so your speeches don’t become something people forget.
8. Your enthusiasm will make you memorable. The subject, I hope, is something you are very enthusiastic about, and it should show. The twinkle in your eye, the tone of your voice, and your body movements should suggest excitement and interest. It will rub off on your audience. You’ll see them sit up in their chairs and start really paying attention.
9. Look at everyone while you are speaking. Don’t pick out just one part of the room to talk to. The rest of the room will wonder if you’ve got a buddy in that part of the audience! Speak to all of them.
10. Know your subject thoroughly. Those mornings when I felt I had not studied enough the night before made me feel very uncomfortable with the electronics subject I was teaching that day. I like to study at night, sleep on it, and then I would really be ready the next day. If I tried to study just before the speech, it was never quite as effective. No matter what, knowing your subject well puts you at ease. This also puts your audience at ease.
11. Make sure you end your speech with something that sounds like a summary or ending. I don’t know how many times I have listened to speeches where the speaker just stops! There’s a long pause while the audience tries to figure out if that was it or not. Then comes some sprinkled clapping, unsure at first. How humiliating! Your ending should sound like a real ending.
If you are a writer, salesman, consultant, or any number of other business-related professionals, there will be times when you will be asked to speak in front of an audience. A lot of practice and preparation will make you great!
About The Author
Lynne Schlumpf – Author of “The Little Website That Could” Win a free copy of the book here: http://www.littlewebsitethatcould.net
