Posts Tagged ‘repeat business’
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is to have steady business. Instead of continually needing new clients or another job to fill your day, why not utilize repeat business? When you make the most of your freelancing time you are helping yourself to gain more business and maintain that which you already have.
For many people getting that first job is the key to success. It is the hardest part of working because more and more people want quality providers and want to use someone who is proven and worth the risk. You cannot get these jobs if you are new. But look at it another way. When you do get to that point, it is important to make the most out of all assignments so that you get return business from that client. This could be any number of things, but should always focus on maintaining a strong working relationship with the client. Providing them with good work, timely work, and listening and meeting their needs will have them coming back to you time and time again.
There is another, even more important, reason to build your business like this. That is referrals. When you do an outstanding job for people, they return time and time again with more business. But, they also tell people about your talents. This can be an outstanding way to use the jobs you get to create more jobs for yourself.
Now, that is not to say that you can not search for new writing job vacancies in other realms as well. But, you must strive to maintain the employment that you already have. By building strong relationships with your clients, you can help them continuously meet their needs while building your business.
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Customers – Hold Onto the Ones Youve Got
You probably spend a great deal of your time looking for new customers or clients. However, are you sure your doing enough to hold onto the ones you’ve got.
One of the least costly ways to grow your business is to get customers to come back and buy more of your product or service. How many customers have you lost this month? I’m sure it’s not something you want to think about too much, however it’s inevitable that you’ll lose customers and clients for a whole range of reasons many of which are out with your control.
A survey I read some years ago suggested that customers leave a business for four basic reasons: 14% leave because they’re dissatisfied with the quality of the product or service, 9% leave because of price, 5% leave for other reasons and a whacking great 72% leave because of “supplier indifference”.
Too many suppliers give customers the impression that they don’t care about repeat business. I’ve stayed in hotels, dealt with banks and building societies and dealt with suppliers who didn’t seem to care whether I came back or not.
We need to continually let our customers know that we care about them. We need to keep in touch, write to them, send them information and occasionally ‘phone them. When they contact us we need to make sure we sound warm and friendly, pleased to hear from them, efficient and maybe even look and sound like we’re fun to do business with.
It’s not a lot different from our personal relationships. If we don’t keep telling the people close to us how much we care and keep writing and ‘phoning, then we shouldn’t be too surprised if they leave us one day.
Use logic and emotion to keep your customers. Give them the best products and service and give great value for money. However, always remember, your competitors will be doing much the same thing. The difference will be determined by how you communicate with your customers on an emotional level, either face to face, on the ‘phone, by letter or email.
I bought a new car from a local dealer a few years ago. I’ve never heard from them since. A dealer for the same brand of car fifty miles away writes regularly with details of special offers. They send a regular news letter and the occasional very courteous ‘phone call. I’m going to change my car soon, guess who’ll be getting the sale?
Business is like a car – it won’t run by itself except downhill.
Discover how you can generate more business without having to cold call! Alan Fairweather is the author of “How to get More Sales without Selling” This book is packed with practical things that you can do to ? get customers to come to you. Click here now http://www.howtogetmoresales.com and http://www.alanfairweather.com
