Posts Tagged ‘offer-something’
Customer Conversion Mistakes That Will Cost You
The following are common mistakes that Sales Managers and Owners make in the sales process which could be costing you thousands or even hundreds of thousands in lost revenue.
- No system to capture and log prospect information/contact data on incoming ad calls.
- Poor tracking of incoming calls for source and ad success.
- No attempt to offer something to a prospect that`s `on the fence`,like free information, a cost savings comparison or an informative video or audio with testimonials.
- Not directing or leading the prospect towords what you want them to do. This is usually caused by not knowing what you want them to do next – what the next step in the sales process should be.
- Not following up on leads with a phone call.
- Turning leads over to a sales person that hasn`t been trained properly.
- Not tweaking your ads so that only those who are really interested and pre-qualified call, example: `Don`t call us if you`re satisfied with your monthly mortgage payment`.
- Selling/quoting prices before pre-qualifying the prospect.
- Selling price instead of unique benefits, payment or service.
- The `wrong` person answering incoming ad calls, example: over worked/cranky receptionist, busy assistant, lazy sales person, etc.).
- Not sorting and sifting (smart cherry-picking) through leads to determine the `good` from the `bad`.
Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and much more visit: http://www.mortgagemarketingtips.com/
Article Writing Tips
The reason one makes an article is getting traffic. So, an article must be interesting for visitors. Then how to get such article? These article writing tips may be your guide:
Dont Use Difficult English
Visitors will like simple English that easy to understand. Make only 3-5 sentences in a paragraph. The long sentence can be cut into shorter ones, to the point and understandable.
Catchy Title
Catchy title will be the first consideration for reader to see the article. Use the interesting word to build your title, but keep it focus and relevant.
Avoid Broad Topics
Broad topic with little detail is not a good idea. Focus on specific topic and put the informative details. Keep idea in logical manner.
Some Action
For description, avoid words such as was, were, can, maybe, are, am, may, could, should, etc. Use the life words such as get, find, will, do, must, go, run, drive, etc. This will create powerful message and enthusiasm.
Choose Quality over Quantity
If you want to submit article to directory, split the article into smaller ones. Having many article is better than larger article.
Some Personality
Give your personality touch to your article, so it isn’t bored. For example: funny and controversy.
Funnel Your Visitor
Instead of a bio pitch, you can offer something free that leads them to your site if they like your article. Take for example : get your free course here or get more articles like this here and so.
I hope these article writing tips are useful.
