Posts Tagged ‘magic’
Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service
You are a small or a medium business owner. You have a well designed business website. It is a Search Engine Optimized (SEO) website for a limited set of keywords. However, with changing rules of SEO and new competitors entering the market, your select keywords stand a slim chance of surviving the onslaught. What are the chances that your website will remain on the top when a potential customer searches those special keywords on a search engine? To make matters worse, Search engines change their algorithms without any notice and suddenly your site is no longer in top 10 results. So what is the solution?
How about hiring a Blog Outsourcing company to add a Business Blog to your website? (If you are not familiar with Business Blogs, read my earlier article here: http://ezinearticles.com/?id=50041 ).
A business blog can do the SEO magic when it is embedded to your business website. Business blogging needs discipline to write every other day to bring potential customers to your business website. If you have the time and inclination, you may write the business blog yourself. However, if you feel, you should concentrate on your business; you can outsource this task to a Blog Outsourcing Company. Here is a link to first such company: http://www.ideologicllc.com.
What are the benefits of a Business Blog?
1. Improves searchability of your business website, thus increasing the chances of prospective clients visiting your business website.
2. A Business Blog provides instantaneous Customer feedback with comments.
3. A Business Blog has a potential to become centralized knowledgebase with articles containing tips and tutorials about correct usage of the products or services.
4. You can use a Business Blog to share product development status, thus passively achieving pre-launch marketing of the product.
5. The Business Blogs can help in branding a product online.
6. Your Business blog can help in building your business reputation.
7. Believe it or not, a business blog can project you as an expert in your niche business area.
8. Business blog lets you do your own “press release” on the website.
What happens when a business blog is outsourced?
A blogger from the Business Blog Outsourcing Company meets with the business owner or representative once every month and strategically selects few topics which are of interest to the company’s current and prospective clients and prepares keyword rich articles to be published on the company’s blog either every other day or once in a week, depending on the plan selected by the company. Results can be phenomenal. Instead of select keywords for the website, each blog posting has separate keywords which are used by the potential customers searching the internet for specific products or services.
What is the justification for outsourcing a Business Blog?
It is said a business person must concentrate on expanding and improving the business. If he/she tries to do everything, then nothing gets done. So, if a task can be done by secretary, it must be done by a secretary and if a task is difficult or there is lack of time, hiring outside help maybe the best way to get that task done. Business blogging is same way. Writing is a time consuming task, so it is better left to a professional blogger or writer who can better construct the article, intersperse it with business-specific keywords keeping search engine criteria in mind.
Can a professional writer or a blogger do justice to the task of writing about a business, product or service, where he/she has no expertise? The answer is yes. This is no different from a situation where a professional writer writes articles in a magazine about various businesses, products and services. Knowledge can always be gained and then combined with the skills of a professional writer. End result is an article that captivates reader’s attention till very end and has a potential of converting a prospect to a loyal customer.
Harish Keshwani is a Strategic Blogging Consultant, Software Developer, Blogger and an Entrepreneur. He is focused on consulting and guiding small and medium businesses in setting up their blogs and managing it for them as an outsourced process.
He guides corporations of small and medium size to realize the potential of blogging for their business. With appropriate content, he helps companies to keep their customers satisfied and in close touch. He promotes blogging as a marketing and customer response tool to the companies.
His contact information is: Email: businessorati-at-gmail-dot-com Company: Ideologic L.L.C.-A Small/Medium Business Blog Process Outsourcing Company. Website: http://www.ideologicllc.com Blog: http://www.ideologicllc.com/wp
Actual Achievement Part 2
In Part 1 I started the discussion on what to focus on in pursuit of a ‘time sensitive’ goal, a goal you want to achieve right NOW, such as winning an Olympic Medal or closing a major deal you need for the continuation of your business. In other words a goal, which you may never get the chance to attempt again and which requires a lot if not everything of you!
The conclusion of Part 1 was that processes are useful and necessary to build the resources and acquire the techniques for the job. We also realized that periodising your work quantity and quality can be beneficial if not crucial in order to peak higher than anyone else when it counts. To use the pyramid metaphor: the higher you aim the broader you need to make your base.
Now, having the highest pyramid does not guarantee success and many gifted and hard working individuals know exactly what I am talking about. The way I make sense of this is by looking at ‘Actual Achievement’ as a ‘Leap’.
Because once you are in the action, when you are on the spot you need to be able to let go of any preconceived notion of what is going to happen. There is only so much you can predict and it’s never all of what is going to happen. So, no size pyramid, no amount of preparation is ever going to make the real thing ‘fail proof’. Once you accept this you can start working ‘with it’!
This is precisely where the role of focusing on the outcome comes in, and this is where the magic is at?
In NLP (Neuro-Linguistic Programming) there is this term of a ‘well-formed outcome’. NLP promotes itself as the science of achievement and has done extensive research on successful people and structures to find out what works and what doesn’t. The results are astonishing and for today I will present what NLP has to say about setting goals.
NLP’s ‘well-formed outcomes’ are a way of imagining your goal in the most vivid detail possible, using all senses, especially visual, audio and kinesthetic. So that you pretend to be the way you would be if you had achieved your goal already. Does this work and make the ‘leap’ more successful? You bet. It’s closest to what Zen refers to when proposing to ‘be one with the target’.
The theory behind this is that the unconscious mind does not know the difference between imagined and real. So, when you present it with a compelling version of ‘how things are’ it will fully cooperate in making it so.
Research backs this up consistently, where such test groups practicing positive imagery of having achieved their goal already before the effort is made, regularly outperform such test groups that don’t practice that technique.
From having worked in sports at all levels, I came to know the flip side of this effect as well. I have witnessed plenty of athletes sabotaging their own performance, because it wasn’t in line with where they could see themselves. And this happens in live and business as well. There is nothing more frustrating than walking away from a major challenge not having fulfilled your highest potential, but that’s the stuff for another article?
© by Oliver Fix
Oliver Fix, Olympic Gold Medallist in 1996 and Olympic Medal Winning Coach in 2004, offers coach / consultant services that can propel you and your company into this outstanding level of success. Find out more on his website: http://www.oliverfix.com and contact him at: oliver@oliverfix.com
Top 10 Ways to Coach Yourself to Total Success!
Coaching is about being your best. It’s about performance, about “staying the course” and, in the end, about creating and living the life you really want. Many people use coaches to make more money, win the gold prize or do something dramatic. That’s fun, and when it’s right, it’s wonderful!
But most importantly, coaching is about living up to your own standards. It is, in Henry Thoreau’s famous words, about “marching to the beat of your own drum, no matter how faint or far away.” So, do I recommend you have a personal coach? Well, duh!
But if you can’t afford one, or aren’t ready for one, why not be your own coach? Here are a few suggestions:
1. Write down your goals. Review and re-write them once a week. This is old advice, but there is power and magic in writing your goals on paper! Write them down, then review them, think about them and up-date them every week. It may only take 20 minutes, but it will double your rate of success, I guarantee it!
2. Show up! Many of life’s most important achievements simply require that we show up, pay attention, tell the truth, work hard, go the extra mile, and do our best! Superior performance is not about the future, or the past. It’s about doing a superior job right now, on the work that lies right in front of you.
3. Eliminate Distractions. Keep your eye on the ball. Life is full of frustrations and distractions. Successful people do NOT tolerate the things that drive most of crazy ? they take the time to stop, solve the problem and eliminate the distraction once and for all. Stay focused!
4. Manage your environment. Top performers know that space management is more important than time management, and they have neat offices, clean cars, orderly appointment books, and they keep an extra suit at the office, just in case. Make your office (and your home) a space where you can do your very best work.
5. Read every day. Read something useful, challenging or fun every day. If you only spend 20 minutes with a book that motivates, excites and educates you, it will make a world of difference. I promise! Aim to read at least one book every month!
6. Attend a “University on Wheels”. Listen to educational, motivational and fun tapes while you drive. At least listen to soothing, appropriate music, rather than the “terror of the day” on talk radio! Fill your mind with the BEST information you can find!
7. Use a Master-Mind group. The term refers to a group of people who are committed to helping you be successful. Often, they meet once a week. Think of them as your “Advisory Committee”. Bounce ideas off them, ask them for advice, let them coach you!
8. Focus on values. Take time every week to review your values, the things that cost you nothing, but make life worth living. Write them down, share them with a friend, and remind yourself of what’s most important to you. Remembering your values will get you back on course!
9. Play more! Play a game of tennis, wrestle with the dog, shoot hoops with the kid next door. Laugh, get sweaty, have fun. It doesn’t cost; it pays!
10. Practice Gratitude! Periodically, ask yourself how many “good” days you’ve had this week. Notice what made the good ones good, and do more of the good stuff! And, be grateful. “I was angry that I had no shoes, until I met a man who had no feet.”
Even the most sophisticated modern cruise ships must constantly monitor their course. On our last cruise, Mary and I took a tour of the bridge, and were told the ship had no less than 5 automatic navigation computers, and that at least 2 officers were on duty at all times. Why the redundancy? Because having a cruise ship get lost, even briefly, is a very bad thing!
How many navigation systems do you use to guide your path? Having a handful of books, journals, friends and daily routines to “coach” you is not expensive, it’s the best investment you’ll ever make! Set up routines and use the best resources you can find to stay on course. Coach yourself to the top!
Here’s to your success!
© Copyright 2003 by Philip E. Humbert. All Rights Reserved. This article may be copied and used in your own newsletter or on your website as long as you include the following information: “Written by Dr. Philip E. Humbert, writer, speaker and success coach. Dr. Humbert has over 300 free articles, tools and resources for your success, including a great newsletter! It’s all on his website at: http://www.philiphumbert.com
