Posts Tagged ‘knowledge’

Perseverance and Success: Essential to Reaching Your Goals

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.” ? Dale Carnegie

I’ll venture to say that perseverance is one of the most valuable qualities you have to obtain success in any field. And the really great thing about perseverance is that you don’t need a university degree, or any complex training to make use if this tool. You HAVE the requirements to reach success using this tool.

Perseverance rarely does not result in success. No matter in what area you have goals, if you keep “keep on trying” as Mr Carnegie suggests you will reach success.

In reality, perseverance is something you were born with. Learning to walk, to talk, to write required perseverance. And the result was success.

It’s worthwhile to consider that you can be active, but not move forward. When you don’t move forward, you will not reach success. Think back to when you learned to ride a bicycle. For most of us, it took more than one attempt to get the hang of it, but we persevered, and that resulted in success, in that we could ride the bicycle.

The key in developing perseverance means taking small steps, resulting in small achievements, ultimately resulting in success with your objective. Think of building a jigsaw puzzle, one piece is added at a time, and eventually you have the finished picture.

Perseverance often means learning something new, in order to reach your ultimate goal, which is great. Why? Investing in your knowledge is never a waste – you may be able to utilize your new skills and knowledge to enable you to advance in some new area.

If you want to make more sales, you get out and see more prospects, one at a time.

Perseverance will not be without setbacks. The key is to learn from the setback, then continue forward. Do not dwell on it. Take the lesson, and move forward, and on to success.

As Mr Carnegie said, “people who have kept on trying” ? that is the key to achieving success in any area you want.

About the Author

Just because you’re a mom or dad, doesn’t mean you don’t have a dream. You can now reach it using 11 essential goal setting tools. Colin Dunbar is a dad and husband, and has spent 25+ years investigating and researching goal setting and motivation. He has achieved many goals in his lifetime. You can now own his ultimate goal setting program, and get what you want. Full details available here: eaziGOAL.com

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Theres No Need to Pad Your Resume

It seems like a good idea, harmless in fact. Your friends assure you that everybody does it and that employers rarely check resume facts. Going on blind faith and convinced the truth hasn’t been helpful so far, you seriously consider fabricating information on your resume. You adapt the school of thought that a little white lie never hurt anyone and lying on a resume is just that, a little white lie.

Cheating on a resume can be tempting, especially when one has been searching for a job for months or even years. However, we all know that fibbing is never a good idea, and the likelihood that you’ll be caught is extremely high. Even if your “creativity” slips through the cracks, karma has a way of catching up with you. So either way, lying gets messy.

That said, many job seekers have major hiccups in their professional life-employment gaps, lack of education and/or experience-and it is becoming increasingly difficult for most to write their own resumes without exaggerating or flat-out lying. Since resume fraud is on the rise, employers are taking much more care in verifying information, and it is becoming increasingly difficult to mislead them. The good news, however, is that lying isn’t necessary if the resume is well-written and strategically organized.

The education and experience sections of a resume are the ones most job seekers are fixed on fabricating. They are under the impression that if they lack the educational requirements or the experience described in the job description they won’t be considered a serious candidate. That, however, is a myth.

Education doesn’t top an employer’s list

Many people incorrectly believe hiring decisions are made based on the candidate’s education, and they feel compelled to stretch the truth in order to compete with their degreed counterparts. The reality is that education, though important, isn’t the driving force behind hiring decisions unless, of course, your profession requires a degree (e.g. doctors, lawyers, CPAs, etc.).

When a candidate lacks a college degree but has a solid work history, education quickly falls down the ladder of necessary requirements. Let’s take a look at this point from an employer’s perspective.

The situation: The job description reads, “Seeking an accounts payable specialist with comprehensive experience in processing expense reports, reconciling vendor accounts, and performing bank reconciliations. Successful candidate holds an associate’s degree in accounting.”

Candidate #1: Jose has worked in accounts payable for the last five years. During his career, he has set up new policies, cross-referenced purchase orders with invoices, and interacted with vendors to resolve invoice discrepancies. His experience comes from the school of hard knocks and he doesn’t have a college education.

Candidate #2: Maria recently received a bachelor’s degree in accounting. While earning her degree she worked as a front desk clerk for a Fortune 500 company where she was in charge of filing and answering a multi-line phone system.

Who would you rather hire, Jose or Maria? Chances are that you named Jose as the clear winner because his experience supercedes Maria’s education. Jose will be able to jump into the position with little or no training because he has hands-on knowledge of best accounting practices. Maria, on the other hand, is green. The hiring organization would have to spend time, money, and resources to train her, which they most likely won’t have an interest in doing.

Show ‘em what you’ve got

Employers spend most of their time scrutinizing the experience section of the resume, and unfortunately, the homespun resume rarely tells the whole story. Most resume do-it-yourselfers fear their accomplishments won’t fare well against the competition and they decide to embellish facts in an effort to attract an employer’s attention.

Again, fabricating information isn’t necessary. Most likely the experience you have garnered throughout your work history is impressive. The challenge, however, is expressing your accomplishments in a way that entices the hiring organization to give you a call.

When dealing with hiring organizations you have to connect all the dots. For each position that you are applying for, there is an average of 500 applicants so you have to make it very easy for the reader to distinguish between you and every other qualified candidate. The only way to achieve that is by writing strong resume copy.

As a job seeker you are intimately involved in your own search, so much so that it is hard to take a step back and write a resume that is marketable. You are probably your own worst critic. If you have attempted to write your own resume you know how difficult it is to write about yourself objectively.

To make the resume-writing process easier, answer the following questions:

  • What skill set do you bring to the table?
  • What are your competitive strengths?
  • For each position you held, list three to five achievements.
  • How is your company better off since you joined their team?
  • Have you been involved in designing and/or implementing new initiatives?
  • The point here is to start thinking about your career as a portrait of who you are professionally, and not just as a job. When you make that mind shift, it will be easier to put words to paper. Lying isn’t a necessary evil. The trick to obtaining the job you desire is making the most of what you have to offer.

    About The Author

    Recognized as a career expert, Linda Matias brings a wealth of experience to the career services field. She has been sought out for her knowledge of the employment market, outplacement, job search strategies, interview preparation, and resume writing, quoted a number of times in The Wall Street Journal, New York Newsday, Newsweek, and HR-esource.com. She is President of CareerStrides and the National Resume Writers’ Association. Visit her website at www.careerstrides.com or email her at linda@careerstrides.com.

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    Top 9 Reasons Companies Should Blog

    Below are the top 9 reasons why companies should blog.

    1. They the perfect public relations tool. Their personal nature gives you and your organization a unique voice online – a voice heard by the people who matter – your customers and clients, other bloggers and the media.

    2. Blogs act as instant-feedback mechanisms. They allow readers to respond to your posts via the comments section or link to them on their own blogs using Trackback. These features provide near real-time feedback on ideas, opinions and issues that affect them, or highlight and address new or existing problems.

    3. Blogs help to position you and your company as experts and leaders in your industry.

    4. Their simplicity and addictive nature allow you to share more of your knowledge more often. Blogs are about sharing what you know, think and believe on an ongoing basis.

    5. Search engines index your blog posts more often because of more frequently updated content. Your ongoing blog and knowledge sharing shows up in the search results, making it easier for your customers and prospects to find you.

    6. You can have many conversations with many people at once – something nearly impossible in the brick and mortar world.

    7. They’re automatic buzz-machines. Go ahead and try it. Blog about something new – a new product or service launch, an improvement to an existing product, or a newly appointed manager. See how fast the news spreads throughout the blogosphere.

    8. They’re self promotional due to their RSS feeds being aggregated across the net almost instantly, exposing your knowledge to a growing number of potential company evangilists.

    9. Companies who blog are considered early adopters, thought leaders and “in”. Blogging is cool and companies who blog are cool.

    But the most important thing to remember when blogging is that you’re not a speaker talking to an audience, you are sharing and interacting. You are one more voice to be heard and how powerful that voice is depends on how much interacting you do. It’s the opposite of Advertising.

    Paul Short is a veteran internet marketer, professional blogging consultant and owns the popular blog directory http://www.getblogs.com

    For more information on blogging and marketing with blogs, check out Paul’s site at http://www.bloglogic.net

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    For Wannabe eBook Authors – 5 Key Questions

    Are YOU ready for the eBook authoring adventure? Do you have what it takes to author an eBook? Is there an eBook author inside of you? Are you not sure whether or not you have what it takes to write that book that’s been living inside of you for years? Are you reluctant to start writing your eBook, fearing that you won’t complete it?

    Let’s examine your attitudes, skills and knowledge that you bring to the eBook authoring process. Let’s look at some key questions you can ask yourself to see if your “readiness” for embarking on this authoring adventure is obvious.

    The following questions are not meant to cover everything you should know about yourself before beginning the authoring process but they will give you a good idea where you stand. You may be surprised at some of the criteria mentioned.

    This is not your conventional assessment of what it takes to author an eBook. Criteria like knowledge of the subject area, experience with the problems addressed in the eBook, familiarity with members of the target market for your eBook, and previous work done on your eBook topic are assumed.

    This is a reflective look at what you should and could bring to the eBook authoring process. It’s the non-conventional criteria that will be addressed here.

    Remember that we are talking about eBooks not pBooks (standard published books) and therefore the attitudes, skills and knowledge you require are different. eBooks are a marriage of creative writing (for non-fiction primarily) and eBook technology. Your eBook is designed to be viewed on a computer monitor. Your eBook is very much like a living web page. You have at your disposal for use in your eBook the wonders of internet, web and eBook technology. Writing is but one part of the eBook authoring process.

    Every step of the eBook authoring process is affected by the fact that eBooks are inventions of technology, software programs, creative writing and the World Wide Web among other aspects.

    Consider: The Ten Steps of eBook Authoring ?

    I Idea

    II Reflection

    III Commitment

    IV Big Picture

    V Chunking

    VI Writing

    VII Editing

    VIII Publishing

    IX Marketing

    X Celebrating

    There is not one step in this process that will not require a different way of thinking compared to the conventional ideas of writing a book. That’s not to say that there is no carry-over from pBook to eBook. There is much in common but it is also necessary to approach the writing of an eBook with a much different audience in mind that the one who would normally purchase your book at a book store.

    As an example, the fact that your customer will not be able to physically touch your eBook before purchasing it means that your “Big Picture” idea of a jacket for your pBook now becomes a look at an eBook cover graphic digitally reproduced but no less appealing than your standard pBook cover. In fact, cover design for eBooks is sometimes even more important than for a standard book.

    Another example is the technological expertise of your target market. eBooks don’t require any special skills to use them properly but it does require that your target market have access to a computer, know how to download information from the internet, and regularly seek answers to their questions from the web.

    All of these issues and plenty more make the eBook an interesting, exciting, worthwhile, and rewarding venture into authoring. Add to this list the fact that your expertise level will be enhanced in the same way a standard published authors’ would be but at a much reduced cost. You have complete control your eBook all the time. You make much more money selling eBooks than standard book unless you are already a well-known author. You can become a published author quickly and inexpensively while maintaining control of all aspects of the eBook authoring process. You can share your expertise with a world-wide audience 24/7.

    Leave a written legacy of your knowledge and expertise. Author an eBook.

    6 Key Questions

    Question #1

    Do YOU relish the opportunity to share your expertise, knowledge, and skills?

    The excitement generated when someone downloads your free eBook or purchases your “expertise” makes your work well worth the effort. eBooks provide an opportunity, at a very reasonable cost, to target a world-wide market of people sharing your interests.

    The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.

    Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with “like minds” is a bonus, especially for the author.

    Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About which your wisdom would best be shared before it is lost forever?

    So the very first question you have to answer is do you have an interest or area of expertise that you are anxious to share with others. Your passion for the subject will carry you throughout the entire eBook authoring process.

    Are you interested in sharing your knowledge, skills, attitudes, and passions with the world?

    Question #2

    Are YOU willing to continue along the road of life-long learning? Are you willing to improve your computer literacy, word processing skills, and Internet savvy?

    Regardless of where you currently stand in terms of your knowledge, skills, and attitudes regarding computer and Internet technology, you will have plenty of opportunities to improve in these areas. The option is always yours to learn what you need to know yourself or turn the step over to someone who does. A big part of the adventure is learning how to enhance the message in your eBook through the best techniques available to you. The Internet is all about information. Information sells if packaged well. Information sells when the purchaser sees the benefits of the purchase to enhance his/her life, solve problems or prevent mistakes.

    By simply learning more about your word processing software you will have taken a big step! Purchase a good instruction manual that has plenty of pictures, is bright in color and uses the actual images you will see on your computer monitor to help you learn how to do things. The average person using word processing software has only a superficial knowledge of what the software can do. Now you have the opportunity to use this new-found knowledge in the best of all places ? your eBook.

    eBook technology, properly used, enhances your enjoyment in presenting the material and your audience’s reading enjoyment as well. Consider for example that every single web page in the entire universe can readily be placed into your eBook for easy reference. There is no need to reproduce tons of material when a link from your eBook to a web site will do the same thing. Not only that, but the reader doesn’t have to wade through material they already know. They can choose to follow the link or not. Another marvelous use of eBook technology is that the reader who leaves your eBook to visit a web page can just as easily come back to your eBook.

    Color is another example of eBook technology at its best. You have the entire palette to use in your eBook. Your eBook comes alive with color. There are no limitations unlike the standard pBook where adding color means added costs and added costs mean higher prices and higher prices mean fewer sales. You get the picture.

    Considering this question about your personal learning curve, look at your decision to author an eBook as an opportunity to embark on a tremendous learning experience. You take on the role of both teacher (eBook author) and learner (eBook author) with one experience.

    Do the “learning” possibilities excite you? You will learn as much about yourself as you will about eBook technology and computers if you have the courage to take up the eBook authoring challenge.

    Are you a life-long learner?

    Question #3

    Are YOU willing to do the research required for your eBook?

    It is very probable you already have a fair amount of information readily available for the content of your eBook. This can come in the form of personal experience, articles written by you, web site resources, books and videos on the subject, workshop materials you have presented, and seminars or training sessions you have done.

    Research skills will be necessary to make your work accurate, relevant and up-to-date. One of the most amazing aspects of eBook technology is the fact that you continuously update the information in your eBook with relative ease. It won’t require producing an entirely new product and tossing out the old books. All that’s required is an electronic update of your current eBook. And it costs little or nothing to produce your new eBook. In fact it costs so little you could even afford to give all previous purchasers a copy of the revised eBook for free! There are virtually no distribution charges.

    This “up-to-the-minute” research is a two-edged sword. As the author charged with providing your readers with accurate information using the Internet and sorting through that information to find what is truly relevant, you also have the obligation to keep your eBook updated. It’s not a problem as an eBook. Your reputation will be enhanced among your readers. Their trust in you will make up-selling other products and services so much easier. You’re credible and incredible!

    Research isn’t just about providing your target market with valuable information. You must also be prepared to do your market research as well. You must be willing to spend time “where your target market hangs out”. This means getting to know the right people, the right places, and the right things that will help sell your eBook. In most situations, eBook authors are also active members of organizations, subscribers to magazines and periodicals, attendees at conferences and workshops that your target market is likely to frequent. You are a member of “the group”. This is called marketing research for sales and distribution of your eBook.

    Of course, there are the technical aspects of the entire process that will also require some attention on your part such as ePublishing. Publishing in the traditional sense is usually done after a contract is signed and the publisher takes over the entire process. No so with eBooks. You are the one! Don’t worry. It’s not that difficult. Remember, like any other aspect of the eBook authoring process, you can always hire someone else to do it!!! ePublishing or compiling is the term used to convert your book created using word processing software into a format that becomes an electronic book (eBook) so your reader can make best use of it. There are many formats to choose from. Adobe Acrobat ? Portable Document Format (PDF) works with all platforms. Like all of the eBook formats available to you, Adobe provides a free Reader so your eBook can be used.

    Research in its various forms should be considered part of the dues you must pay to successfully author an eBook. One aspect of eBooks that most appeals to authors and readers is that the writing style is informal and the annotations and formal references used in University papers isn’t required. In fact, your readers will welcome that fact that you can talk to them person to person in your eBook and they will get the message. The research component in this question is more behind the scenes but it’s an important consideration when embarking on writing an eBook.

    Is research a dirty word for you or does it excite you?

    Question #4

    Do you see yourself as a team player?

    Success in anything is seldom accomplished without the help of others. One of the most important methods of leverage is working cooperatively with others to accomplish a particular goal. It makes success quicker and easier. It’s all about synergy-the concept that one plus one does not equal two but eleven! Working together with your team you can accomplish more and do it faster than trying to do everything yourself.

    In eBook authoring there are many opportunities to work with others. In fact, it would be safe to say that it is impossible that anyone could do it alone. Consider these aspects of eBook authoring that may require the assistance of others.

    Mentors can make a tremendous difference to your personal success as an author. Mentors can provide the emotional support you require to keep you on task and encourage you to reach your goal. Mentors can help with specific skills that you may be lacking like learning how to more effectively use your word processing software. Mentors can be experienced writers with whom you can share ideas and experiences. Mentors can be ‘experts’ in your topic that provide you with insights you might otherwise have not thought about. And mentors can also be your proof-readers and editors when your draft copy requires ‘outside’ approval and scrutiny.

    Technical members of your team may be required to help you design and operate a web site in order to sell your eBook. Technical expertise is often required to compile or ePublish your book from the word processing software to eBook format. Graphic experts can help you design your eBook cover along with other graphics used on your web site or for promotional purposes. Banners on sites and logos for your eBook sales and ad copy many also require outside assistance.

    And don’t forget those people who form your inner circle of friends, relatives and immediate family. Without the support and encouragement of these people your eBook authoring experience will become more work than adventure.

    The last step of The 10 Steps to eBook Authoring is Celebrate. It’s no accident that this step is included. The celebration is a team celebration. Without a team, you will not succeed. If you are not a team player, you will find the authoring experience a difficult, in not impossible one.

    Are you a team player?

    Question #5

    Is the entrepreneurial spirit alive in YOU?

    Whether or not you have previous entrepreneurial experience you will be able to see how the self-employed and small business operators make money. As an author you will become a small business. Your active involvement in all aspects of the process is essential even though you may not be doing some things like compiling your finished eBook. Learning the business of writing, publishing, and marketing your eBook is fascinating.

    It doesn’t matter whether you plan to give away your eBook as a bonus for purchasing other products or services or use it to advertise your expertise or sell your eBook as a product, your entrepreneurial skills will need to be addressed. Once more, your attitudes, skills and knowledge will be tested. The learning curve will appear once more. You will become a self-employed author operating a small business just like thousands of other small business owners. Be prepared for this unique adventure. It’s exciting.

    Time is your biggest investment in the authoring process. Some money will need to be spent to publish and market your eBook. eBooks can be written, published, marketed and sold for an investment of a few hundred dollars at most. Recouping your expense will be much easier than any other form of publishing ? self-publishing, standard publishing through a company contract, or print on demand. Should you choose to sell your eBook you will generate life-long income in the order of 40- 95% of the selling price of each book depending on the methods you choose to reach your customer. In addition, your eBook authoring, related speaking engagements, and workshops qualifies you for tax benefits as a self-employed person. An option always remains open to you to publish your eBook in standard paperback or hard cover format.

    eBooks are the “doors of opportunity” for anyone wishing to enhance their current careers, establish themselves as an expert in their field, or begin a new career. Published eBooks put the author in a unique position to build a business around this one eBook or other eBooks related to the first one. Business opportunities are generated by your status as a published author. You will have the opportunity to conduct workshops, host teleseminars, produce other products, provide additional services like consulting or coaching, facilitate training sessions, do keynote addresses and of course write other eBooks. Your eBook can become the center of your new entrepreneurial universe.

    Does the entrepreneurial spirit in you lead you to eBook authoring?

    There they are! Five questions worth your reflective consideration. Five questions that will help you decide whether you have what it takes to author an eBook.

    The decision is yours. Let the journey begin! It all starts with an Idea!

    © 2005 Paul Jackson

    Paul Jackson, a published eBook author and retired educator, clearly appreciates what it takes to author an eBook. His experience as both a writer and an instructor helping people realize their dream of authoring a book qualifies him to ask these very important questions. His business, eBook Authoring Services, at http://www.ebookwritingandpublishing.com is a great starting point for aspiring eBook authors.

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    Day Trading Training … You need more than just going to a free stock market workshop to learn

    Day trading is all about making buy and sell decisions. When you make a trade either your going to lose money or your going to make money, and some other times you will break even. When you win some body else will lose and so forth, but that’s NOT what’s important.

    The most important aspect of day trading is the knowledge FILTER you employ to make your buy/sell decisions. There are many “fantastic” strategies outhere, but you need to test them in order to discover which ones help you the most. That’s part of your homework as a daytrader. Test, test and test again.

    Complicated strategies that rely on a “boat load” of technical indicators can make you slow, and being slow in this game can be as dangerous as not knowing what to do in the first place.

    I think the worst thing that can happen to a beginner trader is to get information overload. It’s better to go step by step, and test a simple strategy that can show you how to focus on concrete ways to make money.

    Fortunatly there are some good sites on the web today that can show you how to trade in a practical and effective way. One of those sites is Stress Free Traders ( StressFreeTraders.com )

    In the end, day trading is all about buying and selling according to your knowledge FILTER. Once you master and follow youre proven filter parameters like a clock, you can expect to start making serious amounts of cash on a consistent basis.

    Stress Free Traders helps traders and investors take advantage of momentum stock trading opportunities every day at StressFreeTraders.com

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    Back To Fish School….Baitfish 101

    Class Is In Session…. Baitfish 101

    Okay.

    So you would think that in this information age we fishermen and fisherwomen would have all the knowledge of baitfishing at our fingertips.

    Evidently, some of us have been slow to enter this information age, so as a public service I am going to pass along some rather “common sense” information that apparently isn’t being absorbed by the fishing world.

    This information is being sent, with the hope that if 200 people read this article and then they tell 200 people and so on and so forth,maybe, just maybe enough people will get the message.

    I have enlisted Professor R. O. Tenone, the famous expert on natural fish carnage, to explain the use of “live baitfish” and it’s effect on lakes and rivers. We join the professor midstream on his lecture…..

    …….”Zo class, as you can zee ze Goldfish, why making a very nice pet for ze vindowzil and bringing zmiles to zee faces of zee many kids, makes a very poor choice when uzing it azz bait for catching zee big one!”

    “Vy you ask?”

    “Vell, if zee Goldfish zhould ezcape zee clutches of zee hook–zen der iz good chance he vill zurvive to dezzimate zee fishery he haz been released into!”

    “Are zer any qvestions?”

    “Yez–you zer vit zee plaid hat.”

    “Professor, why are we talking about Goldfish? Are you actually telling us that people are using Goldfish as bait to catch fish?”

    “Abzolutely. Goldfish, Chubbs,and Zquawfish are all ze prime examples of live baitfish that have turned vhat vas once prime trout vaters into vatery vastelands devoid of any vorthvhile fish.”

    “That’s a lot of ‘V’s’ professor.

    “Zat’s not zee point.”

    “Zee point izz, ruining zee fishing of an entire lake just zo one individual can “hang zee big von” zeems a little zelfish–NOOO?”

    “No–I mean yes–I mean is this a real problem?”

    “Vell, I did not become zee expert on fish carnage vithout having first hand knowledge.”

    “Oh, yeah–your the guy that has to use that natural “toxic to fish” poison that kills off all the fish in a lake so they can re-plant fish, so fishermen can fish for trout or something other than trashfish.”

    “In zee matter of zpeaking.”

    “I don’t conzider any fish trash, but I don’t zink it is natural to have zee giant Koi pond out in zee vild either.”

    “Vhat–I mean What can we do?”

    “Vell, first ve must educate zee fisherman zat zees fish are no good to use azz bait. Zpread zee vord in all zee fishing circles you know, vorms are o.k.,Rapalas vork vell,and of course zee flys, but no Goldfish!”

    “I don’t know professor, seems like a pretty daunting task.”

    “Fine, azz long azz you feel comfortable looking at zee grown men ztanding on zee cover of zee magazine holding zee mighty Goldfish–zen it iz o.k. vit me.”

    “I guess that isn’t very impressive.”

    “In zee conclusion, I am going to give zee link to zee story I read zat made me give zis class”

    “Remember class, if zey have to call me–zen it is too late, and you know who pays ven Professor R.O. Tenone has to show up?”

    “Uhhh, …let me see…. uhhh… the taxpayers?”

    “Class dizmizzed.”

    the link to the story on Goldfish: http://www.mailtribune.com/outdoor/

    A.J. Klott
    Author, writer of fishing humor,and “fly tack” peddler.A.J. writes about the people,characters and modern day events that surround the fishing world. His first book is due out in December of 2005. If you need a laugh or a fun gift, visit his website at: http://www.twoguyswithflys.com

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    How Effective is Your Email? How Can You Tell?

    Is your email getting to your list members? If so, how many of them are opening your message? If the email isn’t getting through, how many of your messages are “undeliverable” because of a bad email address? And how do you find out what these numbers are?

    In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years, I consented to use it this one time in order to do the necessary tracking.

    First, you need to prepare the email. I use the OnlineSuccessCart.com system, so I created the html email in my web creation program and pasted it into the broadcast window. Then I pressed the send button.

    I sent a similiar announcement to each of my major lists. And the numbers started pouring in…

    Emails sent: this is the total active on the list

    Undeliverable: these email addresses bounced or had not completed the newly implemented AOL double opt-in process

    Now I had a percentage of the total emails that were undeliverable. My numbers range in the 4-8% range, but I know a lot of Internet marketers who are fighting 25-30% of their lists who are undelivered. Undeliverables is the first figure you want to check.

    Next the numbers started returning on the number of people who opened the email. You see, when you open an html email, the sender is able to track it. That’s one of the reasons some people (me!) have fought against html email. Plus, it puts a drain on the system resources all along the line as the email is sent, then the opened message counts are returned.

    As I tracked the open rate over the next 24 hours it was interesting.

    Within 6 hours, 11% had opened the email.
    Within 12 hours, 12% had opened the email.
    Within 24 hours, 14% had opened the email.

    As a final tracking mechanism, I provided a tracking link within the body of the email. If someone wanted to pick up the gift I offered, they clicked on the link.

    Within 6 hours, 32% of the people who had opened the email had clicked on the link.

    Within 12 hours, it was up to 36% and that’s where it’s stayed.

    So what can you learn from this lesson?

    1. Not everyone on your list is getting your email. A growing number of them are not, as you’ve been reading in the Internet marketing literature.

    2. Not everyone who receives your email opens it. Well, at least they don’t open mine right away (grinning). Instead, some wait a day or two – or maybe a week or two. Or they just file it. Or (shudder!) delete it. And remember, when you send out html instead of plain text there are some people who simply cannot open it.

    3. Not everyone who opens your email takes action – even if the action involves a complimentary copy of a $20 book.

    4. You don’t know anything for certain until you track it.

    5. You must continue to track results over a period of time in order to see trends and what’s working

    So stop fooling yourself and get the facts. You’ll be amazed, but you’ll be informed. And you’ll understand your online success rate much better.

    For details on how I tracked these results, send an email to tracking@techtamers.com

    Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com

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    Treadmill Consumer Guide

    When looking for a treadmill consumer guide, you won’t have to look much farther than the Internet, or the nearest bookstore’s magazine display. Just a quick online search delivered eleven different experts, folks who used their knowledge of athletics and exercise regimens to produce their own unique treadmill consumer guide.

    Prevention Magazine, that well-known holistic harbinger of health, provides its own treadmill consumer guide, recommending treadmills at the low end of the price scale. The four $800-$1500 machines recommended in its study include two manufactured by Smooth, as well as the ProForm 950 SEL and the HealthRider T90.

    Advanced Fitness, a site devised by manufacturer Smooth Treadmills offers its own treadmill consumer guide, which, while jam packed with helpful insight by users themselves, may not be all that objective. Users were asked to rate from 1-10 nine areas of the treadmills they used. As their part in the treadmill consumer guide, they rated cushioning, smoothness, noise level, stability, warranty and the level of service offered by the manufacturer. In this treadmill consumer guide the equipment was divided into three price ranges – economy, mid-range and premium. What brings this study into question is the fact that one of Smooth’s treadmills earned top honors in all three categories.

    Epinions.com provides an especially informative treadmill consumer guide. Rather than focusing on the “best of the best” Epinions’ offers information about features and quality for more than 300 treadmills.

    If you’re a serious athlete who wants to know about high-end made-touch workout equipment you’ll want to peruse the Runner’s World treadmill consumer guide. Here you’ll find reviews of top notch but costly models such as Nordic Track 8600, True’s 540 HRC, the Pro Elite by PaceMaster and Precor’s M9.33.

    Timothy Gorman is a successful Webmaster and publisher of Treadmill-Solutions.com. He provides more treadmill ratings, rankings and treadmill reviews that you can research in your pajamas on his website.

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    Skin Care, Body Rhythms, and Sleep

    Most of us are all too familiar with that “dreaded” internal clock that wakes us at 7:00 AM on the weekend, despite our desire to sleep in. We fail to appreciate that this internal clock is part of a natural body rhythm that can dramatically impact our skin.

    Scientific studies have revealed that our skin’s biological functions follow “circadian cycles” which vary over the course of a 24 hour period. In the skin’s biological clock, epidermal cell renewal and the permeability of the skin are both highest during the night.

    The trick to good skincare is taking advantage of this knowledge and utilizing it to enhance our skin’s health. Because the permeability of the skin is higher at night, more water loss naturally occurs at night. Consequently, a moisturizer that offers greater skin permeability and prevents water loss, should be applied before bedtime, to ensure moist, hydrated skin.

    To provide the greatest effectiveness, a moisturizer should meet two tests. First, it should contain certain natural ingredients that have been specially formulated to be easily accepted by the skin. Green tea compounds, for example, are a must for today’s moisture creams, as these compounds are seen by many scientists as skin cell rejuvenators.

    Secondly, moisture cream should contain the latest silicone technology. Silicone molecules in a moisture cream provide a more even coverage than the molecules in hydrocarbon-based moisturizers by forming a sheet of hydration over the skin.

    We sleep for approximately one-third of our lives, so let’s make our sleep useful by developing good sleep habits and utilizing products that rebuild skin while we sleep. With ingredients that are formulated to work on a sub-cellular level and provide extra hydration to your skin, you’ll be working with your skin’s natural rhythms.

    Copyright 2005 Alpha Ward-Burns

    Alpha Ward-Burns is a cancer survivor and co-founder of Skin Solved, a skincare company devoted to achieving healthy skin through the use of scientifically advanced skincare with natural ingredients. You may contact Alpha at http://www.skinsolved.com

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    4 Easy Steps to Better Online Customer Support

    Customer support is very important when you’re running a business, whether your business is on or off the net. If your customer support is hopeless, you’ll soon find your customers running away from you and worse, telling others to stay away too.

    If you’re like many of us out there, the last thing you want to do is to spend the whole day replying to customer support emails. Here are 4 easy steps to help improve your customer support and at the same time reduce the time you spend replying to queries. The trick here is to help your customers help themselves before you help them.

    - Step 1: Start with a Knowledge base / FAQs

    The first step to your support system is to set up a knowledge base or, if you have a quite straight forward product, a Frequently Asked Questions (FAQs) section. This will save you a lot of time. Your customers will also be happier since they can find answers to their questions immediately. If you’re just starting out, it is still a good idea to set up a knowledge base/FAQs. Just sit down and think of all the possible questions that your customer would ask. Maybe not all. Start with a few and you can always add more to it as time goes by.

    - Step 2: Set up a Forum

    A forum is a great addition to your customer support system. The forum should be the second place your customer would turn to for help. A lot of people associate a forum to discussions, moderating, a lot of work and a headache to maintain. This is only true if you use a forum as a discussion area.

    Instead, you should use it as a customer support tool. Just create different forum categories for eg., pre sale questions, member questions, one category for each product. A forum is an excellent way to provide customer support because:

    • There is a search function for the customer to find related posts
    • You could easily set up a forum for free. Most good web hosts now has a one click forum installation function.
    • You don’t have to worry about your replies being caught by your customers’ email filters
    • If you get a question you’ve answered before, just give them a link to the answer in another post.
    • Usually, other forum members are willing to answer a question that they’ve managed to solve … for free.
    • Hiring extra help is as easy as adding a new moderator.

    - Step 3: Install a Ticket help desk

    Not all queries can be handled via a knowledge base and a forum. Sometimes there is a need for your customers to send you private information such as usernames and passwords.

    When a situation like this arises, you will need a way for your customers to send you the information without others being able to see it. One of the best ways to handle this is to set up an online ticket help desk.

    A ticket help desk system will allow your customers to create a user account and log a ticket into your system. They can then send whatever information they need to send. You can even allow them to attach files. Most good help desks will also allow you to prepare pre-written responses for repetitive queries.

    Again, a good web host would also have some kind of help desk script installation available at a click.

    - Step 4: Use a good email software

    And finally, you have the good ole e-mail. Which should be the last thing your customers resort to. After implementing the above three systems, you will find a remarkably reduced amount of e-mails you need to reply to. Customers are getting wiser. Most know that e-mails are seldom replied to. So, they would only resort to this as a last resort.

    Don’t make a mistake of putting your email address on your web site. Use a form. With email filters rampant on the net, also remember to inform your customers that your e-mail may be trapped by their email filter.

    There you go. Just set these up and you’ll find your customer support a lot easier to handle.

    © 2004 Bina Omar

    About The Author

    Bina runs the WebSite Workshop that provides tools & training to help newbies build web sites. Subscribe to Bina’s ezine ‘WebBriefcase!’ & get your free course on “How to Make Your Own Web Site in 7 Easy Steps” mailto:subscribe@website-workshop.com

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