Posts Tagged ‘golf articles’
If Youve Hit Your Golf Driver Perfectly Once, You Can Do It Every Time
Picture yourself standing on the tee box of your favorite short 4 par. You’ve got your driver in hand. This hole is designed with risk-reward written all over it. If you hit it long and straight, you can get very near or maybe on the green with your driver to set up for an easy birdie. If you mis-hit it, you are looking at hazards or o/b and a balloon score.
You know the correct play here is to pull out an iron and lay up for a 100 yard shot to the green, but you just can’t bring yourself to do it. You say to yourself, “What the heck, I’m going for it”.
Because, after all is said and done, the idea behind playing golf is to have fun and if taking chances on the golf course and sometimes beating the odds is your idea of fun, who’s to say that you are wrong about that? Myself, I’m more interested in playing for score than going for broke, but hey, that’s just me. I will support anyone anytime who wants to go for the difficult tee shot with the possibility of pulling off an unbelievable shot as long as they are willing to gracefully accept the consequences of missing it .
What’s the point to all of that? THE DRIVER IS KING of the golf bag! Driving the golf ball long and straight is the holy grail of almost all amateur golfers. Some will even leave a golf course happier if they were satisfied with the way they hit their driver than if they had a great score. Yet, we are constantly reminded of the old saying:
“Drive for show, and putt for dough”
Greg Norman disputes this old saw by saying in his book SHARK ATTACK: “Don’t ever sell me on that line. If you can’t put your tee-shot in play, the smoothest stroke in the world won’t help you enough. To my mind, the most important shot in golf is the drive”.
Do you feel better now? I do, because he isn’t the only one who has made these types of remarks about driving. Furthermore if you really think about it, the importance of the driver and getting off the tee safely with some distance is probably greater for higher handicappers than the better golfers as the larger portion of their shots are spent in just getting to the green.
So what can we do about it short of another set of golf lessons? Plenty! Start off by getting a new driver, plain and simple. The new technology is light years ahead of the #1 wood of just 3 years ago.
Also, we must be able to direct our mind so that our brain and muscles are in sync and harmony in successfully pulling off this very violent of sports acts with the driving tool.
How to do all of that?
We must first understand how our DESIRE to hit this little white golf ball is translated into the correct contractions of muscles in a timing sequence that moves the driving club in the direction that will contact the ball squarely and with great force to achieve the outcome we want.
It’s not that complicated. We are beings uniquely capable of original thought that comes from what we call our conscious mind. We create a thought there that is then communicated to our subconscious mind to make the act happen. What? Our subconscious mind makes the driver hit the ball? Yes! Here’s proof:
The last time you rode a bike, did you have to say words to yourself to get your leg to push on the pedal? Did you have to tell yourself that you now have to balance yourself with a thousand small muscles all acting independently? Did you have to tell your left arm muscles to contract and your right arm muscles to release contraction in order to make a left turn? Of course not! You just thought very quickly with your conscious mind what you wanted to do and then it turned the accomplishment of that desire over to the subconscious mind. The subconscious then made it all happen.
This is no small feat to send a zillion electrical impulses out in a precise order in order to cause another zillion muscle fibers to contract or relax at the perfect time. This is the wonder of our bio-computer called the BRAIN.
So, what about all that golf advice about setup, position at the top, swing checkpoints, follow-through, etc? This is what you probably thought you would be reading about right? Folks, it’s all good, however, it’s sometimes too much for us to handle and causes us “paralysis by analysis”. We need to work a plan that will give us maximum return for minimum effort and time. Most of us just don’t have the time to go practice the multitude of advice we have been given on the swing and that is the only way you are going to improve if using a mechanical approach to improvement. A better, more time-efficient system, is a MENTAL one:
Remember this:
“The quality of our golf game is determined by the quality of our communication with ourselves.”
Our subconscious mind controls all of our involuntary (don’t have to think about) functions like breathing and heart rate but it also runs extremely complicated physical motions as long as it has been taught how. Hitting the driver is at the height of complication for the golf swing since we are expecting maximum force and speed coupled with keeping precision. After all, we could have pretty good precision when we have a 1-foot putt right? And we can lift our heaviest weight when we aren’t concerned with whether or not we are going to drop it or not. We intuitively know that the harder we exert force on something, the less precision we have in that act. When using the driver in our golf game, we must realize a few key points in order to maximize our efficiency on the tee box.
1. The subconscious mind is the expert at swinging the driver, not the conscious.
If we have hit a great drive in the past, then our subconscious mind knows how to do it again. It knows the correct number and sequence of muscle contractions and nerve impulses required to repeat that great drive. All that is required is a clear communication of the desire to the subconscious mind. This is achieved with visualization prior to the actual swing.
2. The conscious mind tends to get in the way and must be given something to do to keep busy so that it doesn’t interfere with the subconscious mind’s work.
Once the desire has been communicated, you should think something simple during the swing like maybe singing a song or, a simple count of the actions of the swing as they are happening (ie 1.backswing, 2.top of swing, 3. forward motion, etc.). Or continue with the visualization of the ball flying exactly as you planned it in the middle of the swing. Or, you may be able to utilize self-hypnosis and concentrate directly and solely on that ball to put yourself in a zone-like state for the duration of the swing. Many golfers do this without even knowing it but it can be developed further with knowledge and effort in this area. (my website has free ebook on this).
3. There is a point of exertion of force on the driver that if we go beyond it, then our probability of keeping our precision is drastically reduced.
This falls under the Law of Diminishing Returns and is best explained by this analogy: how many cooks can you put in a kitchen before they start bumping into one another and actually start reducing their output as that number is exceeded. This point is different for everyone, but, most importantly: This point is at LESS FORCE than you think for most golfers who have trouble with their driver. In other plain terms…hit it solid first and then harder second.
Everything written thus far was with the intent of convincing you of this inescapable fact of hitting the driver. If you aren’t convinced, then you won’t take action. The actions required don’t take any of your time but they do require consistent effort throughout your day. Golf is unforgiving to the lazy person but generous to the focused one.
So, make every effort this month, or this week if you have an upcoming round you want to get ready for and repeat to yourself (communicate with your subconscious mind) that you first and foremost always hit the driver square and on the sweet spot.
Say it to yourself at least one hundred or so times in a week (this is a lot easier to do than you are thinking right now). Picture in your mind what it would look like, how it would feel to have your drives go straight every single time. Zoom in on your driver about to make contact with the ball in your mental movies. Do this everywhere, anytime, but especially before falling asleep. Keep doing it on a consistent basis. Isn’t that what we are striving for in golf – consistency? We have to build it into our way of thinking for it to happen out on the course.
There are many ways to effectively communicate with your subconscious mind. Basic affirmations and visualizations just described is the simplest. Once your subconscious accepts the idea as internal truth (and it must if you are persistent in convincing it), you will see dramatic improvement off the tee.
Visit Craig Sigl’s website at: http://www.break80golf.com It is dedicated to score improvement for golfers with little time to practice. Download free ebook “How you can play better golf using self-hypnosis”. Sign up for ezine “The Very Busy Golfer.” Articles on golf equipment and free golf games.
Getting To The Core Of Your Golf Swing
At some point, almost all of us struggle with efforts to improve our golf game. Many will try videos, books, hours with a teaching pro, the newest club, and swing after swing to no avail. While there’s some improvement, it’s just not what you’d anticipated. What could be the problem?
The golf swing involves many components that must be executed with precision timing and skill. Properly fitted clubs are an important part of this total solution. It’s easy to understand the movements you need to be making with the help of a professional golf instructor, videos, and even books. Then why can’t you implement what you know?
One aspect that is beginning to receive lots of attention is the body itself. Professionals and amateurs alike are spending more of their time with flexibility and strength training to improve their game. Your body’s level of fitness can have major a impact on the quality of your golf swing, and thus your scores. By having your body in optimal physical condition, your golf game will improve and the chance of injury or strain is greatly reduced.
Flexibility is highly important for achieving a good golf swing. If areas of your body are tight or restricted, your body will attempt to compensate in some manner and the resulting swing is usually unpredictable. By spending time regularly on stretches, your flexibility will improve.
Strengthening your muscles especially in the area of your core will give you an edge on improving your golf score. The core muscles (abs, back and glutes) are the focal point of creating movement and power. If this area is weak, the golf swing will suffer.
So instead of buying the newest club, or the latest golf aid, why not invest in the core mechanics needed for a good swing?your body. This investment of time and energy will reward you with the longevity you seek on the course.
Susan Hill is a nationally recognized fitness trainer, CHEK golf biomechanic and sports nutrition specialist. Her work has been featured on ESPN, Resort Living, and Self magazine. For more information on golf specific nutrition, exercises or stretches, visit http://www.fitnessforgolf.com.
5 Easy Steps To Replacing Your Golf Grips
Replacing your golf grips is like servicing your car; you must do it on a very routine basis to keep them in top working order. We suggest changing your grips at least once a season, maybe even twice depending on where you live and how much you play.
People think that you must have your grips replaced professionally. This is incorrect because it can get costly. Actually replacing your own golf club grips is a really simple job. You will learn a lot about your clubs and save you some money.
Below we will walk you through the quick simple steps to doing the job yourself. But first there are a few things you will need:
1. New golf grips
2. Exacto or sharp knife
3. Double sided tape
4. Cleaning solvent
5. Work bench vice
Follow these quick easy steps:
1. Place the club in the work bench vice and tighten with the grip being fully exposed. Take the exacto or sharp knife and cut the grip from the shaft up to the end of club, cutting away from your body.
2. Remove the old grip and clean the shaft of the club with the cleaning solvent using an old rag or brush. Then dry the club off completely.
3. Wrap the double sided tape down the shaft the length of the grip. Make sure that portion of the shaft is completely covered and remove the backing on the other side of the tape.
4. Pour some solvent over the tape. Line the grip up with the club and slip it towards the head of the club. Remove the club from the vice and place the head on the floor and make the minor alignment adjustments.
5. Let grips dry for a few hours (3).
Give this a try; it is a very easy process and simple task to do. It can be a great learning experience and a lot of fun. It will help you learn a little more about your golf clubs and save you some money. So get the things you need and get busy.
More golf club grip information and tips can be found at:
http://www.golfequipmentsource.com/golf-club-grips.html
John Bolt is the full time owner of GolfEquipmentSource.com. With years of competitive golf experience under his belt, he understands the importance of having properly fitted golf equipment. You can visit him online at:Golfequipmentsource.com.
The Impact of Golf Specific Exercise
Golf specific exercises are part and parcel of the modern day golf game. Yet many people associate golf specific exercises with exercises used in other sports and by other athletes involved in more rigorous sporting activities.
For example many golfers look down on golf specific exercises that involve lifting weights. The fear that they will develop muscles which will tend to make them stiff and less flexible in their golf game. Everybody knows that flexibility is very important in golf.
Yet the truth of the matter is that golf specific weight exercises have nothing to do with building muscles like a weight lifter. This is because lighter weights are used and the lifting action is repeated more times. The effect of this is to build strength and not muscles.
Strength in muscles has a remarkable effect on the quality of a golf game, especially when the muscles targeted are all “golf muscles”.
The other wrong image people often have about golf specific exercises is that there are as rigorous and as demanding as the sort of exercises one would find in a marine corps training program.
This cannot be further from the truth, especially when some of the golf specific stretch exercises can be done from the comfort of the office or the home. Some can even be effectively carried out on your chair in the office, without you having to get up from your chair. Stretch exercises are some of the most important and critical golf specific exercises. It is important to warm up before this exercises and also after you game of golf.
Again these warm up exercises need not be as difficult as you probably imagine. It can be simply a brisk walk from your car to the course.
Achieving a good enjoyable game of golf these days has become very difficult without the help of golf specific exercises.
About The Author: Mike Pedersen is one of the top golf fitness experts in the country, author of the Ultimate Golf Fitness Guide, and founder of several cutting-edge online golf fitness sites. Visit his new golf fitness – golf training site at Perform Better Golf.
How to Unleash Your True Golf Potential – Part 2
In (Part 1) of this article I discussed how muscle imbalance can often keep a golfer from achieving his or her true playing potential. Even though these imbalances are quite common they often go untreated due to the fact that the golfer is focusing on the symptom and not the cause. The symptom in this case is the inaccuracy and loss of power in their swing. The cause is the muscle imbalance.
Postural deficiencies (imbalances) consist of tight (shortened) muscles and weak (lengthened) muscles. Common golf posture consists of a forward head and rounded shoulders. Proper program design will call for the tight muscles to be stretched and the weak muscles to be strengthened.
In addition, the average person also has a weak core and lack of neuromuscular joint stabilization making it even more difficult to control their body during a functional movement such as golf.
Common muscle imbalances of a golfer:
Forward Head Position
Anterior (front) neck muscles (tight/shortened) – Stretch
Posterior (rear) neck muscles (weak/lengthened) – Strengthen
Rounded Forward Shoulders
Pectoral (chest) muscles (tight/shortened) – Stretch
Rhomboid (upper middle back) muscles (weak/lengthened) – Strengthen
Lack of Core Stability
Transverse abdominals / Internal Oblique (weakness) – Strengthen
Pelvic floor muscles (weakness) – Strengthen
The “Core” is where all movement begins. It is also the controlling force behind an individual’s center of gravity. The core muscles support the spine and pelvis and are an essential part of driving the ball with power and accuracy.
Stabilization training increases communication between the nervous system and the muscular system which will result in increased joint stabilization during functional movements such as golf. Performing exercises that require balance such as single leg exercises, stability ball exercises or using unstable surface’s will increase neuromuscular efficiency (communication between the nervous system and muscular system).
The combination of corrective exercise, core training and stabilization training will greatly improve your ability to unleash the true potential of your golf game. A balanced posture, strong core and efficient joint stabilization will decrease any pain or discomfort in your swing and significantly improve the power and accuracy of your game.
Craig LePage, CSCS, NASM-CPT, is a well-known Fitness Professional in the Charlotte, North Carolina area and is the Director of Precision Fitness Mooresville. He has been helping people reach their fitness and wellness goals for more than 10 years. His credentials include a Bachelors of Science Degree from the University of Bridgeport Connecticut, CSCS credentials from the NSCA and a Personal Training Certification from the NASM (National Academy of Sports Medicine). Craig has written for Charlotte, NC area Newspapers, authored his own fitness & nutrition program and is a frequent guest on a Charlotte area radio show that focus’ on health and wellness. He is currently co-authoring a golf specific exercise book (Play Better, Longer ? Golf) and is also working on a book of his own that should be available sometime next year.
For additional information please contact (Craig LePage); craig@ncprecisionfitness.com, or log on to http://www.lakenormanfitness.com
Here?s A Golf Training Tip To Boost Your Drives
Every golfer would like to have a golf training tip to increase their drives by 10, 20, 30 or even 40 yards. But what do you need to focus on to accomplish that?
Have you ever received a golf training tip that didn’t work? I think we all have. That can be very frustrating to say the least. But the key to implementing a golf training tip that’s effective is to look at your swing.
Do you lack a full, 90 degree shoulder turn on your backswing? Do you breakdown at impact where it really counts? Or do you have a hard time staying in your golf posture through out your swing?
You’ve got to take a deeper look at your swing faults AND physical limitations to determine what golf training tip will be the most effective in improving your driving distance.
Don’t just try any golf training tip your golfing buddies tell you. Give it some serious thought before you do one of the golf training tips in the magazines. There are hundreds golf training tips you can read about, but won’t work for you.
Have you ever heard of the “62 point check-list?”
If you haven’t, it means instead of having one golf training tip you think about during your swing, you think of 62 of them. Maybe not that many, but you think of enough to accomplish what they term “paralysis by analysis”.
When this happens, your swing will go south real quick. This happened to the Number One ranked golfer in the world back in the 90’s. His name? Nick Faldo. He became so mechanically he couldn’t even hit a ball. He would enter a tournament and take so many practice swings, and not have one golf training tip on his mind, but many.
It took him right out of the world rankings and ultimately off the tour. He is now commentating and doing a great job.
Here’s a golf training tip that will help your backswing range of motion, enabling you to have a much higher clubhead speed and quickly improve your driving distance.
I call it the Backswing Shoulder Stretch:
? Extend left arm out in front of you (if you are a right handed golfer), in a handshake position, thumb pointing skyward.
? Take right hand and put under left wrist, so the back of the hands are touching each other.
? Pull with right hand against left wrist and make as big a turn on back swing as possible.
? Hold for at least 15 seconds, repeat two more times.
? Reverse the stretch to work the follow through.
As you can see this is a simple golf training tip, but one that is very effective if you do it consistently. This is a great stretch to do throughout your round to maintain a full backswing.
This is just one golf training tip that can have a big impact on your performance; and is well worth trying.
About The Author: Mike Pedersen is one of the top golf trainers in the country, author of the Ultimate Golf Fitness Guide, and founder of several cutting-edge online golf fitness sites. For more information on his golf training programs, visit his new golf training site at Perform Better Golf.
The Worlds Elite Golf Courses
We all here different opinions of great challenging golf courses around the world, full of history and storytelling of great games and tournaments between the legends of the professional world. Every year we hear of new championship courses opening but in my opinion they have a lot to live up to if they want to stand alongside the old greats.
My favourite world courses with their own individual characters over the years
Augusta – USA Augusta is a stunningly beautiful course located in the American Deep South. Augusta is the home of the world-renowned Masters tournament. Beautifully designed with lightning fast greens, without a doubt one of the world’s best.
Ballybunion – IRELAND Ballybunion is fantastic links course situated in County Kerry southern Ireland. Well known for it’s towering sand dunes and cliff side holes running along the Atlantic. Stunning scenery surrounds this course but it is an unbelievably challenging links course. A fantastic welcome awaits all who visits.
Cypress Point – USA Just a stone’s thrown away from Mayor Clint Eastwood’s Carmel and John Steinbeck’s Cannery Row. A fearsome course for hard men. The Monterey Peninsula on the American west coast is a pictures location but certainly one of the most difficult golf courses to date.
Kiawah Island – USA Kiawah Island was only opened in 1991. Located off the south coast of Carolina. Kiawah was awarded the 1991 Ryder Cup between Europe and the USA. Fabulous Atlantic setting rich in marsh land and sand dunes. A truly terrific links course.
Kingston Heath – AUSTRALIA One of Australia’s greatest golf courses. Located only 25km from the heart of Melbourne and is perfect test for championship golf. If you like bunkers then you will love Kingston Heath. Your sand wedge will be the best club in the bag (even bring a spare). Scoring well here needs you at your best concentration level.
Muirfield – SCOTLAND Muirfield is located of the East Lothian coast in Scotland. A very flat links golf course that allows you play to your handicap. Most championship links courses are designed with only the professional in mind, muirfield is a very popular links course in Britain.
Pebble Beach – USA Simply one of the greatest golf courses in the world. Pebble Beach is located just south of San Francisco. A VERY, VERY challenging golf course. High winds play and important factor on your scorecard. Pebble Beach is adjacent to the rocky Californian coastline. Deceptive on every hole, beautifully designed.
Pinehurst No. 2 – USA A traditional style golf course located in North Carolina. This course has not got the man made features that other golf courses and is not stunningly located. Some people may think what all the fuss is about with this course. A very true saying, ” A good course doesn’t need glitter and glitz, Pinehurst has its unique unspoiled holes and will always be a favourite.
St Andrews Old Course ? Scotland St Andrews is the oldest golf course in the world. The home of golf itself. The date for which it was first laid is still up for question but we think somewhere in the early 1300’s. The course was designed around the natural hazards and still remains one of the worlds most challenging links courses today. Home of the Open Championship. St Andrews has four 18 hole courses but the old is still the best.
Valderrama ? Spain Opened in 1985 but has become one of the favourites with the golfing world. Set with breathtaking views of the Mediterranean and surrounding mountains. It has become one of the world’s elite in championship courses. As stunning as it may look any wayward shot will be badly punished.
The above list of golf courses is from my own playing experience. Of course there are many more out there such as Royal Birkdale, Turnberry, Druids Glen (Druids Glen is based in County Wicklow Ireland and will be host to the Ryder Cup 2006) and so on that should have a mention, however I only speak from experience.
What makes a great Course?
The key factors:
· Good Architectural work to start
· Designed with the input of a professional golfer who knows the game
· To work with nature and include natures hazards as apposed to removing them
· Good accessible location
· Excellent drainage on the land
No matter what your standard of golf is like from high to low handicaps we will share in the same excitement when we enter onto the first tee.
About the Author
Declan Tobin is a successful freelance writer providing advice for consumers on purchasing a variety of Golf Equipment which includes Golf Apparel, Golf Bags, and more! His numerous articles provide a wonderfully researched resource of interesting and relevant information for all of your Golf interests and needs.
Exercises to Prevent Common Golf Injuries
To those who don’t play, golf seems like a low impact sport. But golf provides a real physical workout and arm and lower back pain and injuries are common among golfers. The American Academy of Orthopaedic Surgeons recommends some preventive exercises so golfers can protect themselves against injury.
To avoid golfer’s elbow, suggests these simple exercises to help build up your forearm muscles.
Squeeze a tennis ball
Squeezing a tennis ball for five minutes at a time is a simple, effective exercise that will strengthen your forearm muscles.
Wrist curls
Use a lightweight dumbbell. Lower the weight to the end of your fingers, then curl the weight back into your palm, followed by curling up your wrist to lift the weight an inch or two higher. Perform 10 repetitions with one arm, then repeat with the other arm.
Reverse wrist curls
Use a lightweight dumbbell. Place your hands in front of you, palm side down. Using your wrist, lift the weight up and down. Hold the arm that you are exercising above your elbow with your other hand in order to limit the motion to your forearm. Perform 10 repetitions with one arm, then repeat with the other arm.
These simple exercises can help strengthen lower back muscles and prevent injuries.
Rowing
Firmly tie the ends of rubber tubing. Place it around an object that is shoulder height (like a door hinge). Standing with your arms straight out in front of you, grasp the tubing and slowly pull it toward your chest. Release slowly. Perform three sets of 10 repetitions, at least three times a week.
Pull-downs
With the rubber tubing still around the door hinge, kneel and hold the tubing over your head. Pull down slowly toward your chest, bending your elbows as you lower your arms. Raise the tubing slowly over your head. Perform three sets of 10 repetitions, at least three times a week.
Conray Knox is the owner and webmaster of Buy Golf Clubs Online. Discover the best places online to purchase new golf clubs
How Golf Stretches In Your Office Can Improve Your Game
Yes you heard it right! Golf stretches in your office. What a great way to take a quick break from your computer to not only feel better in the moment, but improve your game at the same time.
I’ve come up with many clever ways to work around the “I don’t have time” reason (excuse).
You can’t tell me you don’t have 15 seconds at your computer?an no-less in your chair? That’s right?I have come up with a whole routine you can do at your office that will quickly and dramatically improve your range of motion in your golf swing.
How many times have you been sitting at your computer with pains in your neck, back, shoulders, hips and even feet?
I’ve been there and that’s why I’ve come up with a simple and quick routine to solve this very common problem.
If you are a fanatic golfer like me?you think about golf 24/7. Even at work! There’s nothing wrong with that as long as you’re getting your work done.
But why not make valuable use of that quick moment for golf by doing a stretch at your desk without leaving your chair?
You’ll be amazed how good you feel and how much better your golf game gets. The KEY is to stretch whenever you get a quick 15 seconds. Just think how many stretches you could get in during one day.
I firmly believe in being efficient with your time and making the most of your day. I’m going to give you one (of many) stretches you can do, in your chair in front of your computer.
I call it the Seated Twist (in your chair):
? Sit upright in your office chair, with chest high and back straight.
? Reach behind you with one arm, which will rotate your upper body.
? While staying very erect, twist as far as you can go and hold.
? Twist the other way and repeat.
? Go both sides 2-3 times, holding for 10 seconds.
This is a very effective stretch for reducing and/or eliminating back back pain and quickly improving your backswing and follow through range of motion, resulting in higher clubhead speed and more importantly distance.
Do it right now and see how much better your back feels.
This is just one of many stretches AND golf exercises you can do in your office in less than one minute.
No more excuses!
Take ACTION and do that stretch right now!
This article was provided by Mike Pedersen, one of the leading golf fitness experts in the country. If you’re looking for a quick and easy way to transform your game, Mike has a new book with a complete chapter on golf exercises in the office. Go take a look at http://www.ultimategolffitnessguide.com.
Golf Industry Insights
The time and effort for due diligence prior to the launch of Prescription Putting has provided a number of insights to the golf industry. The following are some of the things that we learned and ones that help shape what we do here at Prescription Putting.
Over the last year, we have made an effort to learn the ins and outs and the pitfalls of this industry. The first caution was in the form of a joke. “Do you know how to make a small fortune in the golf industry?” The answer: “Start with a big one!”
Here are some of the facts.
There are more golf courses than ten years ago.
There are no more golfers than ten years ago.
There are fewer rounds of golf played than ten years ago.
The same number of golf clubs are sold each year.
Therefore the battle is for market share.
The profitability increase is related only to increase price of the club, i.e. cost of the drivers and putters up to $1000.00.
The industry is marketing (not market) driven.
New technology that makes a difference is not as frequent as advertised.
New technology does not always have foundation in fact.
New technology has little or no effect in reducing the average golf score over the years.
New technology may not have the benefit that is advertised.
The larger driver head has no larger sweet spot, just larger hitting area.
There can only be one optimal area by definition.
Independent testing is rarely permitted or publicized by companies.
Testing results always have the company’s bias.
New technology is rapidly copied by other companies, majors and minors.
Metal woods.
Ping Anser? putters.
Ping? perimeter weighted irons.
Shafts changed from wood to metal to composites.
The secondary industry for knock off clubs is rampant, in spite of legal challenges.
The battle for market share is fierce.
The industry focuses on market share battles; not necessarily technology.
The industry is marketing driven with little scientific foundation.
Tour professional’s endorsement sells the club.
A tour player winning one of the majors with use of club, sells the club.
Most of the designs are similar.
See 14 a, b, c above.
Most of the manufacturing is done by suppliers.
Most of the manufacturing is done off shore.
The retail industry depends upon the major companies to drive the market to them for taking the order.
The golf course professional expects the same marketing driven customer.
Retailers are rarely more than order takers.
The truly educational sale is almost non existent.
AT PRESCRIPTION PUTTING, WE DO IT DIFFERENT.
First and foremost: Made in U.S.A. assures attention to detail and confidence.
Second: Independent Testing. We want the truth. Don’t you?
Third: Provide new performance driven, confirmed club designs.
Fourth: Enhance golfer’s psychomotor skills.
Fifth: Bring enjoyment and success to our customer.
Prescription Putting was founded by Lanny L. Johnson, M.D. Dr. Johnson is an internationally recognized orthopedic surgeon, one of the pioneers in arthroscopic surgery. He is an inventor, holding over 40 U.S. and foreign patents related to surgery. The most notable was the co-invention of the motorized instrumentation used daily world wide, even now, more than 30 years later. The longevity of this invention is unprecedented in surgery.
