Posts Tagged ‘customer’
CEM Can Improve Customer Loyalty
‘A 5 percent increase in customer retention increases profits by 25 to 95 percent.’
‘The greater the loyalty of customers, employees, suppliers, and shareholders, the greater the profits reaped .’
This is the received wisdom from experts on the nature and importance of customer loyalty. Yet in a world of product and service commoditization and as the timelag between imitations to innovation declines, how can organizations differentiate themselves to build loyalty?
The answer lies with Customer Experience Management creating the ‘emotional responses and connections with products and brands tha are difficult to build in any other way’ . In effect marketing is not just concerned with the uniqueness of the 4 Ps and more focused on the way customers feel about you through the emotions evoked by the customer experience. Need this be surprising, or is this long overdue? after all a dictionary definition of loyalty refers to it as a ‘feeling or attitude of devoted attachment and affection’ .
Looking at the evidence from the services sector, the Market Metrix hotel index demonstrates this link between loyalty ‘emotions’, customer satisfaction and price premiums elicited by the ‘experience of hotel products and services’.
‘Guests who experience the loyalty emotions at midscale hotels feel these emotions and they will pay on average $10 more. If they do not feel these emotions, they will pay only about $3 more’
A recent Gallup survey further found that:
‘Over a one month period shoppers whom were emotionally connected to a supermarket spent 46 percent more than shoppers who were satisfied but lacked an emotional bond’
For the New York supermarket Wegmans this emotional bond is reflected in the customer experience with well cared for employees at the frontline treating Wegmans consumers in a better and friendlier manner.
Managing the customer experience to achieve the correct emotional response for loyalty involves more than the right price or the right product and don’t expect satisfaction alone to be enough. For instance, delight and anger have been noted as emotions that may link better with understanding customer emotions and loyalty.
So look at your whole customer experience and ask the question, what emotions are you evoking and will these be valuable, detrimental or could they be reengineered in such a way as to promote a loyalty inducing experience.
By Colin Shaw
Beyond Philosophy ©
Research Reference
Frederick Reicheld
Trends in the Experience and Service Economy, Professor Voss, 2004,
www.dictionary.com
Evoking Emotion, Barsky and Nash, 2002
The Price of Loyalty, National Petroleum News, March 2005
Schneider and Bowen, Sloan Management Review, 1999
Colin Shaw
is the Founding Partner of Beyond Philosophy and guru of the Customer Experience Management. He has also produced two most successful books on customer experience which are now available in market. His first book, Building Great Customer Experiences sold out within just eight weeks, is on a third reprint and available in paperback. Colin’s second book, Revolutionize Your Customer Experience released in September 2004 and considered as Bible in Customer managment business world.
Tales From the Corporate Frontlines: Here Today, Gone Tomorrow
This article relates to the Job Security competency, commonly evaluated in employee satisfaction surveys. After a large scale cut in personnel, this particular group of employees needed some extra support. Examining the issue of job security measures how your employees view their job security within your organization. In today’s often volatile or contingent labor market, it’s crucial to understand the level of security your employees feel about maintaining their jobs. Studies show that employees who do not feel secure in their jobs are less likely to be committed to best assisting customers. Evaluating this competency can be especially useful if your organization has suffered recent layoffs or firings.
This short story, Here Today, Gone Tomorrow, is part of AlphaMeasure’s compilation, Tales From the Corporate Frontlines. It illustrates how a group of employees who survived downsizing dealt with their own fear and uncertainty and received help from management to get back on track and move forward.
Anonymous Submission
I never thought much about job security until a few weeks ago, when our company announced a 15% reduction in workforce. That simple number translated into half of my department. It wasn’t a total surprise-I work in an industry that has been losing jobs to overseas outsourcing for a few years now. Sooner or later, our company would have to cut to stay competitive.
The remaining half of the department operated in a fog. Supervisors tried to reorganize the workload. I spent my time and energy trying to figure out my new responsibilities and learn about the new customers added to my roster.
Then I began to overhear conversations. Cubicles are close, and when people speak loudly, well, you know… I heard the guy next to me speaking with one of his “new” customers, introducing himself. He was faced, as we all were, with the task of explaining what had happened to their prior reps. “Yes, gone” I heard him say bluntly. “Yes, I’ll do what I can to serve you, but who knows how long I’ll be here… I could be next. You know, here today, gone tomorrow.”
For a week or so, those words reverberated around the department. It seemed that the remaining employees had to voice their fear. I felt as though somehow, if I voiced that fear to a customer, my termination would surely come to pass. I wondered what the customers thought about these conversations. Did they hang up and begin a search for back up suppliers in case our company folded suddenly? Did they assume that our prices would increase?
One afternoon, as the after lunch service calls began and the “here today, gone tomorrow” chorus was gaining momentum, I saw a supervisor stroll nonchalantly among the cubicles, listening. Finally! This had to stop. He left the department abruptly, and 30 minutes later, we received an e-mail to be in our manager’s office, first thing in the morning for a meeting.
It was a short meeting, but it told us what we needed to know. The worst was over. There was no reason to think that there would be more layoffs, anytime soon. If anything, our positions were more secure now than they were before. Business appeared to be on the upswing, and it was more important than ever to keep our current customers happy. To do this, the here today, gone tomorrow conversations would have to end immediately, our manager said, with a twinkle in his eye. We’ll get through this, he told us, but we needed everyone to be at top performance level.
It was a wonderful talk. It was the best he could do, as no one can promise permanent job security forever. But it was just enough to silence the chorus of the cynics and keep our customer base growing. I, for one, am extremely grateful.
© 2005 AlphaMeasure, Inc. – All Rights Reserved
This article may be reprinted, provided it is published in its entirety, includes the author bio information, and all links remain active.
Measure. Report. Improve your organization with AlphaMeasure employee surveys.
Josh Greenberg is President of AlphaMeasure, Inc.
AlphaMeasure provides organizations of all sizes a powerful web based method for measuring employee satisfaction, determining employee engagement, and increasing employee retention.
Launch your employee surveys with AlphaMeasure.
Drop Shipping Increases Profits
You would like to increase your income by selling other peoples` products but you just don`t have the money to stock inventory.
On the other hand, perhaps you have lots of your own product and would like to increase your sales, but you don`t have a lot of money for advertising.
The solution to both problems may lie in drop shipping.
1. Sell Products You Don`t Own
You would like to sell a variety of products but you don`t have very much money. Don`t worry! Your customers will supply you with the necessary capital. You don`t have to stock inventory. You can drop ship orders.
For example, you receive a credit card order for a product retailing for one hundred dollars plus five dollars shipping. You now turn around and fax (or e-mail or phone) your order to your dropship supplier. You pay the fifty dollar wholesale product cost plus five dollars shipping using your own credit card.
Your dropship supplier now ships the order to your customer. With no investment in inventory, your gross profit equals fifty dollars.
2. Sell Products You Do Own
Would you like more sales of your own products? Consider drop shipping your products for other dealers.
As an example, you may have a product that sells for one hundred dollars plus shipping. Every time you sell that product yourself, you will have a sale of one hundred dollars. However, how many one hundred dollar sales can you make personally?
Now consider the situation where you offer your dealers a wholesale price of fifty dollars. You could have hundreds or thousands of persons selling for you.
It is true that each product sale now only brings you only fifty dollars in sales. However, these are sales that you wouldn`t otherwise have. What would it cost you to obtain these sales through traditional advertising channels? Would your advertising even bring you the desired results?
Keep in mind that with this drop shipping arrangement, you pay only for results. When a dealer retails your product for one hundred dollars, he is really receiving a fifty dollar profit for selling your product; you could view it as a sales commission. You receive only fifty dollars per product sale but sell way more than without drop shipping. You ship directly to the customer for your dealer.
So, whether you sell other peoples` products or your own, drop shipping can increase your sales, preserve capital, and maximize business profits.
RESOURCE BOX:
J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.
For valuable Work at Home Small Business Ideas, visit http://www.yenommarketinginc.com/
For additional information about drop shipping, visit http://www.yenommarketinginc.com/dropship.html
Tips to Build Your Email Address Database
WHY BUILD YOUR EMAIL ADDRESS DATABASE?
Gaining your customers’ email addresses will:
- Provide an additional channel for reaching your customers
- Increase the ROI of your marketing investments
- Significantly reduce your customer acquisition and marketing costs
- Allow you to easily measure the impact of your marketing campaigns
- Increase your customer participation and retention rates
With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the “silver lining ” for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.
Research shows that the majority of organizations have email addresses for less than 10% of their postal files. So how do you level the playing field and start to add quality permission – based email addresses to your database?
Here are some tips that you can use to cost effectively build your email address database and increase your customer participation and retention rates:
START TO ASK FOR IT!
Every communication or touch point with a customer should start or end with a request for an email address. By utilizing the four points below, you should be able to add email addresses for 5% to 10% of your postal file over the course of one year.
1. Direct Mail Collection
Think about how much time and money you spent for copy and design on your last new direct mail piece. Most companies have started to ask their customers for their email address information within these mailings. This is a great step forward. However, companies need to look at one major improvement if they want to increase their email address collection rates.
To date, most requests for email address information have been pushed, shoved or jammed into whatever white space remains. It should be no surprise that the success rate has been less than stellar.
To improve on these efforts, you need to provide your members with a reason to release their email addresses to you. E-newsletters, purchase confirmations, petitions, and special discounts and offers are but a few of the benefits that will encourage your members to come on board.
2. Web Page Collection
Many companies have an email address collection function in place via the web. To improve your sign-up rates, add text below the email request box that informs your visitors of the special email benefits that they will receive (i.e. e-newsletters, purchase confirmations, delivery updates, etc.) upon registering. You can also utilize a pop-up link to inform users of these special benefits.
Finally, your email address request function should be available on your home page. Don’t make your users go and look for it. Every click away from your home page reduces the chances of your users taking an action and providing you with their email address information.
3. Existing Email Database Collection
Don’t forget to ask the members of your existing customer base for email addresses of their friends, family and associates. Viral marketing is a powerful tool to use and is extremely cost effective! You could ask them either to provide you with additional addresses or simply to pass on your newsletter, email specific offers, or other information to others they feel have similar interests.
4. Telemarketing Collection
Don’t assume that your telemarketing agents are asking for email addresses from potential customers. Ensure that your agents have an updated script, which outlines the previously described benefits to potential customers of providing their email addresses.
The suggestions above are a great start! Yet they really should be viewed as a secondary plan for building your email database. To exponentially and expeditiously grow your email database, please read on!
EMAIL APPENDING
Utilizing an email appending service enables you to add email addresses for up to 25% of your postal file, all within 3-4 weeks.
Email Appending – is the process of adding an individual’s email address to that individual’s postal record in side your existing database. This is accomplished by matching the postal database against a third party, permission based database of postal and email address information.
Best Practices – Email Appending is not a prospecting tool. The DMA (Direct Marketing Association) and its interactive arm AIM (Association of Interactive Marketing) have guidelines in place that dictate that email appending only be used to append email addresses to your existing opt-in postal record house file.
The Process – Your opt-in postal file is securely transferred to an email appending provider, who will do an initial gross email address match of your file against its opt-in database of postal and email address records. Your appending provider will then send these matches a permission-based message prepared by you. All bounces and opt-out requests will be removed from the list. At that point a valid permission-based email address file of your customers will be delivered back to you.
Cost – Less than the price of a postal stamp!
IN SUMMARY
The first step of any successful email marketing effort is to build a permission-based email address list of your customers. The simplest, quickest and most cost-effective way to do this is through email appending, which will enable you to add email addresses for up to 25% of your postal file. Secondary efforts of email address collection via focused direct mail, web, viral and telemarketing practices are also important and will enable you to add email addresses for an additional 5% to 10% of your base on an annual basis.
Best of luck in building your email address database. As many companies have already learned, the ROI and cost savings to be achieved will far exceed your expectations.
Bill Kaplan
CEO
FreshAddress, Inc.
FreshAddress, Inc., The Email Address ExpertsTM, provides a comprehensive suite of industry leading database and email deliverability services to help companies increase their e-commerce revenues. For more information on how we can help “Build and Update” your email list, visit http://freshaddress.com/biz or email biz@freshaddress.com.
(c) 2003 FRESHADDRESS.COM
Bill Kaplan is the Chief Executive Officier of FreshAddress, Inc.
FreshAddress, Inc. is a privately held company, founded in 1999, helping business and individuals stay connected when email addresses change.
At War With The Internet
When it comes to sales of technology products over the Internet, there are now two factors that potential buyers must consider as possibly ‘too good to be true’. In the past, there was only price to worry about. If the price was too low, buyer beware. But now a second factor has emerged, in the form of a new kind of company for web surfers to consider as possibly also ‘too good to be true’. For if this company is ‘good’, then a new revolution on the web is about to occur. Because if this company is ‘true’, then the cleansing of the internet of corruption and lies has finally begun in earnest, with one company willing to police itself.
Enter TheHonestCompany.com, a website where its founder posts his experiences with internet fraud and his motives for fighting back against a corrupt web right on their home page. A trip to this companies ‘about us’ page serves to quickly establish their position as the anti-fraud internet company, numbering abusive tactics used by hoaxsters and detailing their humble beginnings from an LA area backyard garage to a B2B powerhouse that now offers almost 100,000 computer related items from a network of 23 distribution centers nationwide.
This may someday be ‘made for the movies’ stuff if it’s true. Move over Microsoft, Apple, and HP ? here’s what could (hopefully) be the beginning of another rags to riches story with an ‘honest’ plot twist! An honest reseller bashes Internet scammers, preferring to do business the hard way ? the honest way. Are we dreaming? Could this be real? Could the days when ‘The Customer is King’ be making a comeback in of all places, the web?
TheHonestCompany.com expects to earn a significant portion of the home and SMB computing technology markets web-based sales over the next few years.
“Top-tier technology resellers like CDW and CompUSA will not bother us as we will not impact them. They have decent reputations, loyal customers, and higher prices. It’s the second-tier, priced-based 90% of their smaller competitors that we are fighting,” says the founder of TheHonestCompany.com, David Johnston, “Those guys have corrupted the Internet and seriously hurt honest companies like ours. Every-time some scam web company rips off a customer, somewhere else a real person at a real company gets hurt too. By using honesty as a weapon, we intend bring the web consumer something they are starving for by making the web a better place to shop ? it’s a dirty job that no other company was willing to be the first to start doing.”
According to David, Internet technology consumers have no idea of the great extent that fraud permeates the web. He says that if every web consumer knew what he knew about the extent of internet fraud, they’d pick one or two honest, technology web sales companies to do business with and lay low for awhile, because he says he’s got some serious mud to start slinging as his company gears up for an upcoming advertising and marketing blitz. “There’s a massive pack of internet companies pretending to be real when they are not. Most other legitimate web companies have been acting rather sheepish. I intend to kill wolves by exposing them as what they really are to the Internet public.”
David is a man on a mission, passionate and articulate in his vision of his companies place on the web and their future. He leaves no doubt about this as he summarizes his company’s identity.
“TheHonestCompany.com is transforming the web purchasing experience by providing web shoppers with a trusted, reliable source of technology products along with prices far below those of most traditionally recognized web retailers. With a staff of top-notch industry professionals at its core, offering prompt and full service to each and every customer, The Company encourages phone calls from any customer with questions or comments before, during, and after a purchase. TheHonestCompany.com does not outsource, does not spam, and does not sell or share its customer’s personal information. The company operates as a safe-haven for the price conscious customer leery of unbelievable prices from no-name websites, restoring confidence in buying over the web. This is business done right.” Bravo, David. Honestly, it’s about time!
Derek Kadonaga has worked in the retail technology industry for over 10 years, first as an executive with CompUSA. In the past several years he has applied his industry knowledge to helping technology start-ups.
I Wont Tell My Lawyer but I Will Tell You
A general counsel of a large international consulting firm told us about his experience talking to an interviewer who had called to discuss his satisfaction level with his outside law firm. He had been using the services of a “high end, expensive” law firm out of New York.
We asked if the interview questions allowed him to speak about all the issues that were on his mind regarding his relationship with his lawyers. His response was, “There were many small things that had been bothering me about our law firm but none that I thought were big enough to discuss with them. This interview allowed me to get some things off my chest.”
That’s interesting, but his next comment floored us. “I know now if those issues had gone unchecked I may have gotten to such a level of annoyance I would have shopped for another law firm.” That’s pretty explosive. In other words, if his high- priced law firm had not taken the initiative to determine the loyalty levels of their key clients, they wouldn’t have known about accounts that were silently in jeopardy.
He told us he would not have responded to a traditional survey!
When we talk to our clients’ customers, we know we must ask the questions that allow the customer to respond with information that will be of value to our client. In the previous story, the upper management in the law firm can now act on information that’s of significant business value. We won’t argue, by the way, that they used the most effective method of gaining real information about what resides in the heads of their customers. People respond well to personal interviews using open-ended questions that allow them to use their own words. It’s those very words and thoughts that must be captured, not the responses to questions created by survey designers.
Speaking of surveys. If your company surveys your customers regularly, don’t be mislead into thinking that you understand what is in the heads of your customers. There is a difference between gathering information and allowing people to vent, which requires specialists (like Davis, Kingsley & Company).
Surveys collect point-in-time responses using pre-determined answers. However, it’s difficult and sometimes impossible to find out how to improve business performance in any area. You might get information about what’s broken but unless a company lets customers express their own thoughts, they won’t have solid information on what and how to improve things. Surveys have limits on the value they can offer. Upper management should know this.
The “high-end law firm from New York” dodged a bullet by finding out what’s in their blind spot. The cost of not asking or not knowing could have lost them a great deal of business. Ask the right questions, allow customers the freedom to speak their mind and analyze their feedback to be of solid value to make improvements.
Does your firm have a process to capture what resides in the thoughts and minds of your key clients? Can you afford to leave it unattended?
Darcie Davis, President of Davis, Kingsley & Company is a management consultant, speaker, author and trainer. She works with companies to secure genuine feedback from their clients before advising them on strategic decisions about sales, marketing, and operations. Her advice will keep your clients out of the jaws of the competition.
Learn more about Customer Satisfaction and Feedback Programs offered by Darcie and her firm at http://www.DavisKingsley.com
Marketing Messages with Add Zest & Appeal
Boring is one thing you can’t afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.
Your marketing message is how you communicate with the public; it needs to be appealing and memorable. In order to do that, consider the concept of the meme. A meme is a thought, idea or belief that replicates over time. What that means in terms of your marketing is creating a marketing message that is strong, bold, and exciting so that it stays with the customer and becomes a part of their thinking.
A good example of this is Nike’s “Just Do It”. This phrase is used in a lot of different contexts outside of talking about Nike’s products. People get what it means because it has permeated our culture. Below are some ways that you can avoid being boring by adding extra marketing appeal to your message.
1. Add visuals. There are so many ways to bring attention to your marketing message. One of the best ways is to add something visual. As a picture speaks a thousand words, so too can it communicate all sorts of things about you and your business. What types of pictures or graphics would you use to convey who you are? Adding a picture of yourself on your website or in other marketing materials will help form a stronger connection between you and potential clients.
2. The meaning of colors. Colors hold great meaning when it comes to your marketing message. Yellow elicits high levels of attention. Orange and red indicate quickness. The concepts of money, health, and nurturing are symbolized by green. Black can mean power and strength, but it can also indicate hiding or blending into the background. Purple is the color of royalty and wealth. What types of colors are you drawn to? What meaning do you want to convey to people by the colors you use on your business cards, brochures and even on your website. Too many colors are distracting and look chaotic. Certain colors on colored backgrounds can cause the same reaction. Make sure to work with a professional when selecting colors so you can communicate your business in the best light.
3. Try technology. Adding audio or video to your web site is a great way to allow someone to get to know you better. Adding real audio recordings of your classes, an interview, or even a welcome message gives someone an opportunity to hear your voice. Because technology is so low priced and easy to use nowadays, you might even consider adding a short video as well. Again, it will help to develop a rapport with your audience. One thing to keep in mind is that while technology is great and exciting and can do wonderful things for us, not everyone has the bandwidth to enjoy it fully. Over 50% of consumers are still using dial-up computer access which limits their ability to enjoy both real audio and video to its fullest.
4. Creative business cards. One great way to stand out from the crowd is to develop a creative business card. Add your picture to it or a professionally designed graphic. Use a brochure type card, which allows you 4 different surfaces to print contact information as well as information about what you do. You can include quotations, a mini-brochure about your company, or even some helpful tips or a short quiz. Think about the use of colors and type of fonts, which also can add excitement and pizzazz.
5. Action. When people see or read about action, they often feel empowered to take action themselves. Employing motion on your website is another way to add appeal to your marketing message. You can have text that changes colors on its own, or graphics that move. You might even have a marquee. One thing to keep in mind is that motion can also quickly drive people away from your site as it can be considered obnoxious and childish. Talk to a web professional before using these techniques. You can also imply action by the types of words you use in your web copy.
6. Target your audience. A quality-marketing message speaks directly to its target audience. Who is your target audience? Is it moms, singles, seniors, solo-professionals? The words you use to communicate with a mom are quite different from the words you would use to communicate to a corporate human resources manager or to a medical doctor. The words you use must fit your audience. If they don’t, you’ll have an immediate disconnect with people who read your message.
7. What’s in it for me? Fundamental to all marketing messages must be the mantra?”What’s in it for me”? The only reason anyone is even looking at your brochure, viewing your website or reading your business card is to see what they can possibly gain for themselves. People are busy and are inundated with thousands of marketing messages each day. The only ones they will pay attention to are the ones that really speak to their needs. They have problems or issues they want solved and they are looking for solutions. An appealing marketing message is one that speaks to the typical problems faced by your target audience. Communicating how you can solve those problems quickly and cost effectively is critical to attracting new clients.
8. Ask “yes” questions. If you want to capture someone’s attention, ask them questions that they can answer “yes” to. Whether you are asking questions on a website, in a brochure, or during a sales presentation, make sure they are worded in such a way that the respondent will answer “yes” consistently. The word “yes” opens people up to accept more feedback, whereas the word “no” will quickly close them down. Also, create questions that can help the reader or viewer identify with what you’re saying, giving them the sense that you truly do understand their problems or issues.
9. Features and benefits. Don’t just tell people what you do. Instead, relate the features and benefits of what they can experience as a result of doing business with you. A feature is some aspect of the product whereas a benefit is the feeling or result that someone will experience as a result of that feature. For example, a hospital unit might feature some of the latest innovations in new baby care and services. The benefit to the new mother will be the confidence, security, and peace of mind that she and her baby will be cared for in the best ways possible.
10. Be unique. Show how you, your product, or services are unique. Not only will that help people to remember you, it will make you remarkable. The sense of being remarkable is that people will comment about you to others. Word of mouth advertising is some of the best advertising because it costs you nothing and it comes with a testimonial from the person who is telling others about you. Can you relate what you do to someone in history? Or are you the first at doing something or introducing something? Do you use unique ingredients in your products or employ specialized knowledge in the work you do? This type of information will make your marketing message not only interesting and memorable, but remarkable.
© Copyright 2004 by Alicia Smith
Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. This article is derived from just one of the 90 lessons contained in her e-course, 90-Day Marketing Marathon. To learn more about that course and her other products and services, please visit the following sites. (You also can email her at alicia@aliciasmith.com.) http://www.90DayMarketingMarathon.com http://www.discninja.com http://www.InternetAssessments.com
Using System Restore to Save Yourself from Formatting Your Hard Drive
It is the most annoying thing when one day you use your computer and nothing seems to work fine. Program freezes, files get corrupted or internet doesn’t work. You called the customer support or some friends you know who’s very much familiar with computer and still didn’t solve the problem.
There could be one to many things why this happens, you probably came across with spy- wares or dangerous ad-wares or even virus when you were working on that computer last time, but whatever the reason is, your only main concern is to get it up and running so you can go on with your work.
You tried everything and the only hope you can think of now is to format your computer. Formatting is the last and ultimate solution you should resort into. You just don’t format a computer like your deleting a file. You need to back up all your software data, personal documents, pictures, other folders you may feel important, and of course you got to look for those original installation disk for your devices such as printers, scanners or any other device hooked up in your computer, these are called drivers. If your computer came with original recovery disks then you need that too, recovery disks are usually bundled with your branded computer system, such as HP, Dell, Gateway or any other leading computer manufacturer and if you have them, its as easy as putting the CD recovery disks and running it, it will do the rest of the process for you.
If your recovery disk is gone or you didn’t have one then this is what this article is for. Your only savior is to go back to the most recent settings that worked, in other words yesterday’s settings. Microsoft provides an effective way to somehow backup your computer settings and configuration, this is called System Restore. System Restore has the ability to create a restore point wherein every once a week or two depending on how often you install or uninstall updates and programs. The following steps will walk you through the process of setting up your restore point and how to go back if you need it.
Start by going to Start->Programs->Accessories->System Tools, and then open System Restore.
On the right side panel it will give you an option to Create Restore point or Restore my computer to an earlier time.
Choose Create Restore Point, and then put your description, hit next then put in the date you want to go back to, then hit “Create” and that’s it. You just save yourself on formatting your computer in the future.
Guil Tabasa is a consultant for Altertek Solutions; he has been in the consulting business for more than 7 years now. He has helped small and medium businesses add value to their business that directly contributes to their revenue. You can email Guil
