Posts Tagged ‘clients’
The Big Key to Freedom
When our clients are exposed to our company, they are often impressed with how we really stress the concept of Freedom – and well they should be. Our central core value is Freedom, our web address is deliverfreedom.com, heck- it’s the name of our company! At the same time I see that the vast majority of individuals I meet do not have the kind of professional or personal Freedom they really desire and deserve. Do you?
If you listen to our two-minute trainings (a practice I strongly encourage), you may have heard me discussing what I call the “keys to Freedom” over the past few months. Last month was about having the right opportunity (click here to listen to past month’s training tips.) This month’s sound bite is about having or developing an effective system to unlock Freedom. Because it’s just that critical, I wanted to devote this article to the biggest key of them all- making the right choices.
The role of our choices is central to how much Freedom we experience. In fact, we define Freedom as “the capacity to exercise choice”- and when I say exercise, I literally mean exercise like a muscle. The more you properly exercise a muscle’s capacity to lift a weight, the larger that capacity grows, right? Same goes for your choices. The more you exercise your choices properly, the larger your capacity for choice grows. What we must be aware of in this analogy is two things:
1. Choice is inescapable. There is no such thing as not exercising choice. Whether you like it or not, you are always making choices, even when you choose not choose. As a result, the only possibilities are to exercise choice properly or improperly. There is no third alternative.
2. The consequences of our choices are also inescapable. When we exercise choice properly, our Freedom increases. When we exercise choice improperly, our Freedom decreases. There is no third alternative.
If you think about it, you’ll see that this is true in every area of Life. As an example, if you make bad choices or no choices about your money, your financial Freedom will decrease. If you make good, proactive choices about money, your financial Freedom increases. I could give examples of this same cause/effect relationship in the physical, professional, spiritual, relationship and educational areas all day long, but you get my point. I encourage you and challenge you in the weeks to come, to be mindful of the choices you make every moment of every day and see the results they are giving you. You have the power to change your choices. When you do that, you change your Life immediately.
Be free!
Roger Seip
Roger Seip is a nationally known memory trainer. He has help thousands of students across the country improve their memory as well as study habits. His new program, The Student’s Winning Edge – Memory Training, teaches students how to train their memory to study more effectively and get better grades. For more information on how your student can have a more Powerful memory visit http://www.MemoryTrainingForStudents.com or email info@MemoryTrainingForStudents.com
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions:
- Are you an experienced writer?
- Do you want to stay at home to write?
- Do you want to work for yourself?
- Do you learn new things quickly?
- Are you interested in a broad number of subjects?
- Do you feel like you’re being pigeonholed with your current writing and you want to branch out?
- Do you have a flair for marketing?
If you answered “yes” to any of these questions ? or even better ? several, you may have found a new career!
It’s more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily – depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it’s much more difficult to regulate email, it’s still being made more and more difficult to use this form of marketing and sales. So basically it comes down to the fact that real estate professionals need an effective way to market themselves without breaking the law.
If you’ve ever done business with a Realtor or Mortgage Broker they probably still send you newsletters, recipe cards, sport’s schedules, notepads, etc. If they don’t they aren’t marketing themselves very effectively and you may have found your first client!
The majority of a real estate professional’s business comes from word of mouth – whether it’s repeat business from people who are refinancing their mortgage, applying for a home equity loan, selling their house, renting their house, or from clients who recommend “their guy” to friends and relatives. Whatever it is, it’s in the professional’s best interest to keep their name on your mind.
The frequency with which real estate professionals send out these marketing materials varies. My own Realtor usually sends me a quarterly newsletter along with goodies like flower seeds and notepads throughout the year. Some of the more industrious professionals actually send out newsletters on a weekly basis!
The key is for the professional to get his/her name and phone number in front of as many sets of eyes as possible. When the professional sends you a newsletter, that includes several interesting articles, such as how to increase the value of your home or budget decorating tips or how to clean up your credit before you apply for a mortgage, etc. you find these articles so fascinating you hang on to the newsletter. Or you know that your next-door neighbor is particularly interested in decorating on a budget so you pass it along to her and so on.
Next thing you know, many set of eyes have seen the real estate professional’s name and they decide to call him/her when they need the services of a real estate professional.
When your cousin Vinney calls you up out of the blue to tell you he’s moving to Arlington and “do you have a Realtor you can recommend” you do of course because the sport’s schedule/newsletter/recipe card your Realtor recently sent you is hanging on your refrigerator.
So what does all of this mean for you the freelance writer? It means more assignments and more money! After all, the real estate professional is either too busy or simply doesn’t have the desire or skills to write their own newsletters and other materials. What they need is a freelance writer to handle this crucial aspect of their business.
To be certain, like any business you’ll need to get out there and hustle and market yourself before you can expect to market for your clients. You’ll need to prepare professional looking samples to start out with and hawk these to as many real estate professionals as you can think of. You can find these professionals by looking in the phone book for addresses, pulling fliers from yard signs and introducing yourself to Realtors conducting open houses to begin with.
Writing for real estate professionals can be a fun, lucrative and interesting business. Now get out there and get to work!
About The Author
Isabel Fena is the author of the e-book “The Untapped Market: How to Make Money Writing for Real Estate Professionals.” You can get a free sample chapter of her e-book at her website www.isabelfena.com or you can buy the whole e-book for only $11.95 at www.booklocker.com/books/1339.html.
10 Terrific Ways To Enlarge Your Subscriber Base
1. Create a unique selling proposition (USP).
Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines.
Comprise your USP from a single, compelling benefit that people will get from subscribing to your ezine.
Your benefit should be something that only your ezine offers or that other competing ezines fail to stress in their promotions.
Once you’ve created your USP, integrate it into all of your promotions for your ezine.
2. Swap ads with other ezine publishers.
You could swap sponsor, feature, classified or solo ads with other ezine publishers.
Choose related but non competing ezines to swap ads with and track your ad swaps so that you’ll know exactly which ezines are best to continue swapping with.
3. Swap “thank you” page ads with other ezine publishers.
Advertise other ezines on the page your new subscribers are taken to after joining your ezine in exchange for those publishers doing the same for you.
This will give you very strong promotion of your ezine for as long as the other ezines continue to be published.
4. Write articles.
Your articles will help you to successfully increase your subscriptions by getting your ezine promoted in relevant ezines and on high traffic sites.
Promote your articles by submitting them to article directories, article announcement lists and also to other ezine publishers.
5. Swap articles with other ezine publishers.
You could run another publisher’s article in your ezine in exchange for her publishing your article in her ezine.
This could be articles already run in other ezines, articles to run exclusively in each others’ ezines, or articles to be first run in each others’ ezines.
You could also post another publisher’s article on your site in exchange for her posting your article on her site to gain more new subscribers.
6. Provide an ebook that you’ve written or that is a compilation of your articles as a bonus for subscribing to your ezine.
Your ebook will not only help you to get more subscribers but can also help you to effectively promote your business, get more traffic to your site, and promote your affiliate programs to your new subscribers.
7. Post testimonials for your ezine on your site. Ask for subscriber feedback within your ezine to garner more of these from your readers.
8. Provide an archive of your past issues on your site.
Your archive will help you to convert more of your visitors into subscribers by showing them what they will get from their subscription to your ezine.
9. Make sample issues available by autoresponder.
Like your archive your sample issues can increase your subscriptions by giving your visitors a look at the type of quality articles, tips, and resources your ezine will provide to them.
10. Use your signature file to promote your ezine.
Use your sig file in your day to day emails to your clients, friends, and visitors who email you.
Also use your signature file to get more new subscribers when posting your advice and tips in moderated discussion lists and forums.
About The Author
Article by writer, Ken Hill. Do You Publish an Ezine? Want more subscribers? Put your ezine promotion on autopilot. Over 1600+ places to promote your ezine. Find out more at: http://netpromarketer.com/ea.html For more articles by Ken Hill visit: http://netpromarketer.com
