Posts Tagged ‘cars’
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?
Well, sit forward because I’m about to tell you. The company name is “Car Spa” and here’s how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register.
A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.
The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.
I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack.
I asked them, “Do you have some type of reciprocal arrangement with Car Spa?” They all said, “No… they asked if they could put their flyers there as a gift to our guests and we said sure.”
Here’s a copy of the referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf
Pretty simple. Notice the 48 hour guarantee.
They’re All Over the Place!
Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.
The copy center I use had a stack of Car Spa flyers.
The barber I use had a stack of Car Spa flyers.
The oil and lube place I use had a stack of Car Spa flyers.
The local handicraft shop my wife goes to had a stack of Car Spa flyers.
My son’s dentist had a stack of Car Spa flyers in his office.
My local chiropractor friend had a stack of Car Spa flyers in his office.
An apartment complex office I visited had a stack of Car Spa flyers.
Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little “referral lead generation magnets” all over the place.
So I Finally Visited Car Spa
And it wasn’t any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash.
I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office.
They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That’s all.
Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic.
If you have a brick and mortar business, what’s stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out.
Copyright 2005 David Frey
David Frey is the author of the best-selling manual, “The Small Business Marketing Bible” and Senior Editor of the highly-acclaimed, “Small Business Marketing Best Practices Newsletter.” To get your free lifetime subscription simply visit http://MarketingBestPractices.com
Chicago Wedding and Airport Limousine Service
Limo or limousine is one of the luxurious and elegant cars that have the expensive price. It will difficult for people who have limited budget to buy the car. Therefore, people can find the limo rental if they want to use the limo for their special occasion. It is not difficult to find the limo rental and people can easily shop around on the internet to find it. However, it is important to make a comparison about the rental charge because each of the rentals will offer the different charge. If you want to save more of your money, it is better for you to visit Americancoachlimousine.com. The website will be the best limo rental on the USA and guarantee offer the best service. You do not need to worry about limo that the website offers because the entire limo is in perfect condition.
The website has a lot of branch in the USA that is easy to reach. If you have the wedding ceremony in Chicago, you can contact the website to get Chicago wedding limousine service. You will get the best wedding moment that you will never forget and you can enjoy the wedding party with the best transportation. The website also offers the service for people who need to get the service for their guest. You can have the Chicago airport limousine service if you need to pick up your friend or important clients at the Chicago airport. The website will give the best service so that it guarantees tat your client will satisfy with your service. If you live at Naperville and want to get the limo service, you can easily contact Limo service Naperville.
You can contact the website for 24 hours every day to get the affordable price and the website also able to provide the driver if you need.
Cheap Car Insurance for Young Drivers
The next thing that is supposed to be your focus after you have bought a cool car to your children is the best way you should do to get cheap car insurance for our teenager. You must be surprised that actually there are a lot of factors that can be the reason for the car insurance company to increase the insurance rate when it is dealing with car insurance for young drivers. That is why you should smart enough to reduce those reasons so you can get very affordable car insurance for your teenager.
The first thing that might be helping you to reduce the high rate of car insurance for young drivers is purchasing car with extra security equipment. So, it is important for you to learn about the coverage info not taught in college; the coverage info about which aspects that insurance provides to you. As parents it is totally your job to find out because your children or teenagers know nothing about this. Actually, to make this process a lot easier there is one site that you should give a visit in this matter; it is Onlineautoinsurance.com. This site is consisting of a certain category and if you are clicking to the related category, all of the information about how to get cheap car insurance for young drivers will be provided to you. You must be surprised that actually there are a lot of tips and tricks that you can find in this site. Furthermore, you are also able to watch the teenager auto ins video that they have posted in YouTube.
So, what are you waiting for? Car insurance is totally a very crucial thing that you should apply immediately to protect your teenagers and their cars but cheap insurance rate is also important to help parents able to afford it.
